Digital Marketing Manager (12 month fixed term)
Laybuy
Auckland, Auckland, New Zealand
4d ago

Who are we?

Were a Kiwi founded FinTech thats experienced rapid growth having expanded globally and listed on the ASX all within 4 years.

Were committed to responsible lending and offering customer-led products and services and are humbled to see how many new customers and Merchants are signing up for our Buy Now, Pay Later product.

Our global Laybuy team has doubled in the past 12 months and were not slowing down, its an exciting time to join!

Purpose of the role

In this role, you will be taking ownership for Laybuys customer relationship building through our always-on marketing channels.

You will support the broader business goals from a digital marketing perspective including growing sales volumes, conversion rate optimisation, customer engagement and re-engagement and optimisation of the customer experience.

This role will also support the wider marketing team in terms of facilitating the execution of global and regionalised marketing campaigns.

We're looking for someone for a 12 month fixed term to cover a period of parental leave until September 2022.

Key responsibilities

  • Your key responsibilities will include the planning and optimisation of our website and app content; our customer life cycle planning and execution through email and other owned channels;
  • our social media strategy and execution; as well as strategic input into global and regional campaigns.

    About you

  • Degree in Marketing or relevant field; or equivalent work experience
  • A minimum of 5 years experience in a digital marketing
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Experience with Customer Relationship Management (CRM) with previous hands-on experience.
  • Previous hands-on experience with Marketing Communication Platforms (emails etc) and Customer Data Platforms (CDPs)
  • Benefits

    Benefits of working for us

  • Have the opportunity to make your mark in a Kiwi success story
  • Your birthday off! Wed rather you spend the day relaxing & celebrating
  • We love to connect, celebrate & have fun (regular social events, gift on your work anniversary etc.)
  • Understand the need for flexible working hours and embrace this way of working
  • Work for a business that values flexibility, diversity and career growth
  • Laybuy HQ is based in the B : Hive, a purpose built co-working space, complete with breakout spaces, social events, a resident-only gym, free weekly yoga, a massage chair & a ping pong table!
  • If you've got what it takes and want to join our high performing, fun and diverse team. Click 'apply' today!

    You must be eligible to work in New Zealand to be considered for this position. No recruitment agencies thank you

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