Our client is a well-established, well known training institution inNew Zealand with three campuses spread across the Auckland region.
Theyspecialise in IT, Design, English and Business Studies.
We are looking for a Marketing professional, either an experiencedExecutive or Manager to step into a busy, successful role.
Role Purpose :
The Marketing Manager drives the daily and annual development,implementation and growth of marketing plans, strategies and branding Group.
This includes supervision and final overview over all branding, leadgeneration, communications, website development, content strategies and events.
You will be responsible for executing plans and strategies to generateleads and inquiries for the Recruitment Team.
Key responsibilities :
Developing and Implementing the MarketingStrategy
Developing and implementing, (in consultationwith the Director Marketing and Recruitment), the individual marketingstrategies, plans and budgets
Oversee the development and execution of allplanned marketing initiatives, campaigns and branding
Collect and analyse internal and external dataand research
Support in the organization and running of brandevents
Representation at events, expos, and makingpresentations
Working with the Digital Marketing Specialist toplan and implement all digital campaigns, website management and developmentand online activity
Working with the Digital Marketing Specialistand Marketing assistant to plan and implement a solid content and brandingstrategy
Effective promotional strategy and engagementstrategy are developed
End to end execution of marketing projects andmeasurement and analysis of impact and outcomes
Execution of Search Engine Optimization on acontinuous basis
Execution of Social Media Marketing efforts
Creation and execution of SMS and Email basedmarketing campaigns
Continuous review and active management ofwebsite and other online assets
Manage the briefing and production of all DESIGNcollateral and visual resources
Knowledge, skills and abilityrequirements :
Excellent relationship management skills
In depth understanding of digital landscapes andsocial media
Sound business acumen and communication skills
Proficient keyboard skills and ability to use adatabase, MS Word and Excel
Excellent written and oral communication skillsin English
Excellent organizational and priority-settingskills
Ability to work collaboratively within a diverseteam of staff
Willingness to learn and desire to gain newskills
Able to maintain performance under pressure andmeet deadlines
Full driver’s license
This positon is based in NewLynn and is a full time permanent role.Ifthis sounds like you, please apply now or email your resume and cover letter tojana.hofmann madison.co.nz