Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
As Marketing Manager, you will work closely with our global team to localise and optimise the performance of marketing activity they carry out on our behalf, as well as executing local activities across a range of channels including PR, social media and events.
You will work with stakeholders across Binance New Zealand and globally, as well as with a number of external suppliers locally.
Campaigns execution : 1)Lead the execution of marketing campaigns from start to finish, leveraging internal support, driving collaboration, and tracking results of campaigns.
Likely to include PR, events, social media 2) Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics 3)Sensitive towards users needs and experience on the Binance platform, able to innovate new ways to improve user experience / interaction / perception of the brand in local context;
4) A sense of aesthetics, a love for great copy and strong communication ability
Global co-operation and collaboration : 1) Work with global performance team to maximise outcomes of global marketing activity for Binance New Zealand.
This will include : Tracking and optimising performance (conversion rates, cost per acquisition) of acquisition marketing activity;
Localising messaging to improve relevance and performance 2)Gather best practice and global input to assist with activities e.
g. PR, sponsorship, events
Organisational Capability : 1) Contribute to Binance New Zealand's position as a thought leader in the New Zealand & Global digital exchange industry 2) Represent Binance New Zealand at industry events
Governance, Reporting and Sustainability : 1)Ensure compliance with all relevant legislation and regulations to minimise risk and enhance Binance New Zealand's reputation 2) Strict adherence to all Binance New Zealand’s internal security and confidentiality requirements.
More than 5 years experience developing and executing successful marketing campaigns
Fluent in English and strong in communication, for efficient collaboration with various stakeholders across the company
Team leadership experience is important for the future
Detail and results-orientated, adaptability to work under pressure in a fast-paced environment
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets and charts
Basic experience in design tools like Figma, Photoshop, Illustrator, Video editing software will be a plus
Good understanding of the crypto asset marketplace including cryptocurrencies, utility tokens, NFT’s, DeFi and GameFi will be a plus
Strong communication skills and an ability to deliver to deadlines.A bias for results and execution, and the humility and confidence to put team success ahead of self
Effective project management skills, the ability to think laterally, attention to detail, and strong organisational skills are essential.
Conditions : Competitive salary Flexible working conditions Flat organisation Great Locations with a highly talented and international colleagues Be a part of the exciting future of the crypto-currency revolution and work on the world's no.
1 crypto-currency exchange! About Binance Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions.
Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world.
The platform focuses on security, robustness, and execution speed attracting enthusiasts and professional traders alike.