Web Insights Analyst
Westpac
Auckland City, AUK
10h ago
source : ExploreJobs
  • Auckland City, 1021Web Insights Analyst (Chapter Member), Data IntelligenceFull time, PermanentBased in Location Britomart, AucklandWork on a wide variety of topics with many different stakeholders;
  • with a mixture of project work and longer-term initiativesModern, corporate office environment, with flexible working options availableWhen it comes to banking, it's a great customer experience that separates the successful from the unsuccessful.

    Westpac NZ leads the market with some great innovative banking products and we continue to enhance our customers’ experience with next generation banking.

    About the role : Support Westpac's strategies and initiatives, and is in the pivotal position of having the ability to analyse web data to provide insights and recommended actions to achieve these outcomes.

    This will be done through : Being a key contributor to the website and digital performance marketing squad within the Consumer Segments Tribe.

    Working with key stakeholders to understand the analytics objectives and needs to design and develop appropriate web analytics solutions and insights.

    What you will bring to the role?2+ years of web analytics experience with Adobe Analytics (preferred) or Google AnalyticsUnderstanding of website tagging methodology and experience with implementing and maintaining website tracking using tag management solutions such as Adobe DTM, Launch or Google Tag Manager.

    Competent in detailed analysis of web analytics data, user journeys and development of clear optimisation recommendations to a wide range of business stakeholders.

    Report and analyse on performance across digital channels such as paid, organic and owned digital channels against key metrics such as ROAS, CPA, CPC, conversion rates, etcDrive analysis, identify opportunities and make recommendations to optimise digital performance marketing to drive conversion, ROI and best customer outcomes objectives.

    Capable of delivering contextual, thoughtfully presented visual output dashboards.Excellent communication skills are essential, must be able to listen, understand questions and develop clear insights in order to communicate with various roles (e.

    g. developers, agency partners, marketing managers and executives)Experience working with offline data setsIntermediate to advanced experience with Microsoft Stack especially Excel, Word, PowerPoint and OutlookPrior experience with 3rd party data providersKnowledge of Javascript, jQuery, HTML and CSS advantageousFamiliar with working in an environment using an Agile way of workingWhat’s great about working for Westpac?

    At Westpac, our mission is to have New Zealand’s best professionals, to be recognised as a place where talent is developed to its fullest potential and where aspiring and current employees see Westpac as one of THE places to work.

    Next StepsIf you are keen to help our customers achieve their financial goals then apply today with your Cv and Cover Letter through the link on this page.

    For more information, please get in touch with Duncan.kukler westpac.co.nz

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