Brand Manager
George Weston Foods Limited
Mt Wellington, New Zealand
6d ago

George Weston Foods Limited (GWF) makes some ofAustralia’s and New Zealand’s favourite food, satisfying people’s hunger forauthentic, exceptional food every day.

Renowned in New Zealand for our iconicbrands including Tip Top® Bread, Burgen, Ploughmans, Golden, and Big Ben we area top FMCG business producing a wide range of mainstream bread, bakery snacksand pies.

Whatever your age or taste, there is a baking product to suit you.

About the Opportunity

Not many roles like this exist in NW where you havecomplete ownership of the brand right through from recipe development throughto packaging design and comms support.

This position is a full time, permanent role where you will be responsible fordeveloping and implementing profitable and successful marketing strategies fora beloved New Zealand bakery brand.

Specifically, this role takes ownership forthe leadership, direction and management of the marketing, NPD and categorystrategies within the designated brand portfolio.

  • Developing and delivering against the strategic direction for a specific portfolio of brands, and optimising the brand positioning and range architecture to achieve business objectives.
  • Successfully manage and champion new product development. Managing the process from concept development to implementation and review delivering measurable results within set lead times and cost constraints.
  • Effectively manage communications between all internal and external stakeholders. This role involves extensive interaction with marketing, sales, operations, procurement, product development and other members of cross-functional teams.
  • Responsible for delivery of the GWF NZ Baking marketing strategy for the brand you are the owner of. This includes the development of marketing plans through market trends and insights, overseeing NPD and EPD activity across the brand portfolio, and delivering customer and channel focussed marketing activities.
  • Brand champions should have the followingattributes

  • Proven working experience as Brand Manager or an experienced Assistant Brand Manager ready to take the next step in their career
  • 5 years’ experience in FMCG marketing
  • A drive for results and leaderships skills
  • Ability to analysis trends and market performance to identity new opportunities
  • Highly creative with ability to think outside the box
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Action and results oriented
  • Strong project management skills with proven results of delivering OTIF
  • Most importantly, you need to be a team player that build relationships fast and in a collaborative way.
  • If this role sounds like you and you are lookingfor a new, exciting position then apply now! Applications close on 9October 2020.

    Applicants for this position will be required to undertakepre-employment screening tests, including Drug & Alcohol testing.

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