Senior Brand Experience Manager - Riccarton NZ
Scentre Group
19h ago

Senior Brand Experience Manager Riccarton NZ

Our Story

Scentre Group is the owner and operator of 42 Westfield living centres in Australia and New Zealand; partnering with the world’s leading retail and luxury brands to create a unique shopping and leisure experience for our customers.

A career with us fosters the chance to be a part of a company that is transforming the digital and physical retail space.

Every day, our people play a vital role in our purpose to create extraordinary places, connecting and enriching communities.’

Your opportunity

We have an exciting opportunity for a Senior Brand Experience Manager to join an industry leader. You will be committed to delivering Inspiring and exceptional customer experiences every day - by engaging and connecting with customers and the community, partnering with retailers and using insights to influence key Asset decisions.

Your key accountabilities will include :

  • Identify customer needs through the use of insights, listening tools and research data, and leverage to influence Asset plans and decisions.
  • Develop the Centre’s Brand Experience Plan with a focus on destinational energy, local strategic priorities and pillars / programs, ensuring budget and resource are aligned with the Customer Experience Strategic Focus and Strategic Asset Plans.
  • Prepare and effectively manage the annual Centre Brand Experience income and expense budget to deliver the Brand Experience plan and maximise the commercial outcome.
  • Approve transactions within approved budgets and authority limits.
  • Play an active role in the Asset Team : effectively influence business decisions that impact customer / brand experience in the Centre (eg : tenancy mix, product & services and activations) by regularly sharing customer insights, research data, centre performance indicators and recommendations with the Asset Team.
  • Collaborate with other Senior / Brand Experience Managers to drive consistent & flawless brand experience delivery across Centres.
  • Understand the broader retail market, industry and customer trends to identify new opportunities and assess relevance for the Centre’s trade area.
  • Act as a change advocate and supporting new programs and initiatives that impact the shopper experience and business performance.
  • Identify new business, process and revenue opportunities; obtain buy in and implement.
  • What will set you apart from the rest?

  • Tertiary- relevant degree
  • Minimum 5 years’ experience in a marketing role (preferably retail, consumer or hospitality) or customer experience role
  • Skills communication, commercial acumen, brand management, customer experience / guest services, strategy and analysis, digital and social, media and PR, event management, negotiating and influencing, stakeholder engagement, executive presence
  • Superior attention to detail and excellence in execution
  • Solid understanding of consumer behaviour, market trends and performance indicators
  • Proven leader and exceptional role model - able to manage and coach a team to its full potential
  • Entrepreneurial spirit, passion and integrity
  • Ability to adapt to a 7 day a week dynamic environment
  • What sets us apart from the rest?

  • Diverse career paths across our vertically integrated business
  • Ability to innovate in a company that not only encourages it but will facilitate it
  • We’re recognised as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA) and committed to creating a workplace culture in which women and men are equally represented, valued and rewarded
  • Competitive benefits including 18 weeks parental leave, volunteer days to work with our charity partners, health and wellbeing discounts, and ability to purchase extra annual leave
  • We encourage and support our employees to find balance in their work lives and what is important to them outside of work by embracing a flexible approach to how they work.

    If you're able to perform the requirements of the role and need some form of flexibility to do so, we're open to your application and ideas on how we could make it work.

    Our diverse and inclusive workforce is not only something we’re proud of, but something we’re committed to. We encourage and support our people to bring their whole selves’ to work every day.

    This is because we believe all our differences contribute to our success and ensures a workforce that reflects the customers we serve.

    Our commitment is backed by executive and employee-led working groups including All Abilities, LGBTI, Mental Health & Wellness and Gender Equity alongside other initiatives.

    If this sounds like you, apply today to make extraordinary happen!

    Please note : We are not using recruitment agencies for this role and any unsolicited agency CV’s will not be accepted at this time.

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