Digital Content Specialist
THL
Auckland City, AUK
2d ago
source : ExploreJobs

New Zealand is the ultimate destination. Tourism New Zealand's role is to attract people to visit multiple parts of our beautiful country.

This helps makes sure that tourism benefits New Zealand and New Zealanders.What you will be doingOur Digital Team is on the cutting edge of digital marketing and technology, making a real impact every day.

They manage world-class digital marketing experiences, supporting global campaigns and provide quality destination content for the 100% Pure New Zealand brand.

This role reports to our Digital Campaign and Content Manager and its primary purpose is to ensure newzealand.com is optimised for SEO and user experience to enable domestic and international tourism by assisting travellers in their journey planning.

You will collaborate with offshore marketing teams, our brand team and other teams to manage content across organic and campaign landing pages that will persuade potential visitors to travel New Zealand.

You will be the advocate for content best practices across our digital channels. You will also use consumer insights and performance data to plan and prioritise content initiatives.

What we need from youTo make this happen, you will need experience in content and campaign landing page production for digital channels.

You will know how to match content to users' needs and behaviour to create a positive digital experience. You will be experienced in digital content management practices, branded content production, maximising results from content, and concepts such as information architecture.

You will display highly-articulate written communication skills. As an effective communicator, you will build relationships with ease as you collaborate with a wide variety of stakeholders to deliver results.

Sound like you?If you thrive in the digital content & marketing space, are solutions and achievement focused with a keen eye for detail, this could be your opportunity to help define and shape the content strategy for Tourism New Zealand.

To apply please send us your cv and cover letterHono mai ki a mātou (come join us!)Applications close : Monday 19th October

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