Regional Marketing Manager
Christchurch, New Zealand
6d ago

Your Title : Regional Marketing Manager APAC

Job Location : ANZ Remote, or Remote, APAC Region

Our Department : Agriculture

What You Will Do

You will serve in a leadership role building the marketing strategy for the APAC region. In your role as a Regional Marketing Manager, you are trusted to build playbooks to be used by the Sales teams while also coordinating with MarCom regarding the campaigns that support sales plays.

You will be trusted to work and collaborate with the Product Management group to capture product requirements and solve regional customer problems.

This is a great opportunity for you to develop regional customer segmentation, act as the regional VOC, and capture customer insights that can be published and shared with other functional teams.

Develop the marketing strategy for the geographic territory

Develop annually updated regional strategic marketing plans around customer segmentation

Capture, document, and analyze macro-environment, competitors, and customer trends; feed insights to relevant Product Management

Clearly define regional customer segment and personas

Coordinate and collaborate with regional MarCom on marketing campaigns for sales, and the development of all marketing material in line with marketing plans

What Skills & Experience You Should Bring

International and customer-facing marketing experience within the APAC region

Demonstrated experience in the Agricultural industry (AgTech preferred)

Bachelor's degree in Marketing / Prod Marketing or equivalent

Experience conducting market research

Information About Your Location

You can be based in various locations within the APAC region, and the preference is in Australia or New Zealand. Travel is approximately 30% overall, primarily throughout the region.

There may be participation in a global gathering in the US or alternative region to host the even

About Our Agriculture Division

The Agriculture division builds precision farming systems, including displays and automated guidance systems for agricultural vehicles.

Farmers use our guidance systems to automatically steer their tractors with highly accurate GPS / GNSS-based control. Our display systems automatically control farm implements performing operations like planting seeds, spraying fertilizer, and measuring crop yield in an optimal way based on soil conditions and agronomist prescriptions.

Our displays send the farm data to our web-based farm and fleet management system Trimble Agriculture business software.

We save water, fuel, chemicals, and time and increase crop yields along the way.

  • Driving efficiency and profitability in the field, we offer field solutions for vehicles and implement guidance and steering;
  • flow and application control; irrigation, drainage, land leveling, land forming, terraces, and waterways; harvest and yield monitoring;
  • and a broad suite of correction services to meet your accuracy needs.

    Trimble’s Inclusiveness Commitment

    We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive.

    Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.

    We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from.

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