GM Customer Value Management
2degrees
Auckland, NZ
3d ago

Here's what you'll do in this job :

Establish and lead the new Customer Value Management team, championing the customer through the development of our Perks (loyalty) programme, proactive customer retention, saves strategies, ARPU improvement and overall customer communications.

  • Develop quarterly customer strategy and communication plans in support of revenue growth and retention and that align with broader Consumer and 2degrees strategies.
  • Share and present customer insights to the broader Consumer, SLT and 2degrees teams on customer lifecycle, churn improvement and APRU growth.
  • Devise proactive strategies to combat churn and retention threats
  • Represent the customer in Offer creation, Campaign planning and Product Development.
  • Work with Data and Insights to develop improved CRM capability and contribute to creation of better data processes and insights' formation across the company.
  • Collaborate with IT, Marketing, Data and Insights to ensure robust measurement of our customer comms and strategies to demonstrate improvement and substantiate KPIs.
  • And here's some of the different things you might also do :

  • Catch a few waves before work - because we embrace flexible working.
  • Be happier and healthier everyday - because we do a wonderful wellness programme.
  • Hit the open road before the holiday traffic - because we start long weekends early.
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