The Brand Specialist works closely with the Brand Manager on the day-to-day brand operations in the fields of research, advertising, branding, creative development, new products and packaging initiatives and brand projects.
Together with the Brand Manager they are the guardians of the brand , ensuring that the brand is portrayed correctly in the marketplace while understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption.
Areas that play to your strengths
All the responsibilities we'll trust you with :
Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.
When focusing on the younger segment of the target group, monitors the consumer’s perception about brand and products in social media
Leads and contributes the brand part of projects of marketing peers as well as providing input and guidance to on / off premise and trade marketing on key projects
Works closely with the Brand Manager and International HQ Specialists to collate and share learnings, best practices, align plans, and share latest updates and insights
Instigates & participates in creative sessions to develop tactics & assess best practice case studies
Always has the consumer and brand eye in every single project and ensures we talk to the consumer in the most effective way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity
Responds to consumer requests for sponsorship, product and or any other brand related queries
Along with the Brand Manager, acts as the brand eye on all branded equipment, ensuring the stock is up to date and maintains a premium appearance
Supports the Brand Manager with day-to-day administration tasks such as invoicing, post campaign reports, and internal communications
Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions
Contributes to the development and implementation of the ideal advertising plan ensuring international and local learnings and the right country-specific level of digital and social components, and always with international best practices in mind
Supports the Brand Manager with controlling creative and media agencies to ensure strong working relationships, efficiency in campaign delivery and world class creative & media output
Supports the Brand Manager with managing the media agency with prudence, to ensure a best possible value-for-money advertising plan
Annually reviews media planning and buying with the agency together with the Brand Manager and International Stakeholders
Leads the management of the RAMP NG program, ensuring accurate and up-to-date campaign data and reporting
Supports the Brand Manager to implement solid product launches together with sales, finance and other marketing functions, and acts as the key contact for Red Bull HQ where relevant
Understands which packaging solution addresses country-specific needs, as well as leads and manages the launch proposal
Collects all learnings to share locally and with International HQ
Supports the marketing team to develop and implement the annual business plan
Prepares, together with the Brand Manager, relevant consumer and market specific insights as well as other tools to help the wider business develop the ideal business plan