Brand Specialist
Red Bull
Auckland, Auckland Region, New Zealand
16h ago

The Brand Specialist works closely with the Brand Manager on the day-to-day brand operations in the fields of research, advertising, branding, creative development, new products and packaging initiatives and brand projects.

Together with the Brand Manager they are the guardians of the brand , ensuring that the brand is portrayed correctly in the marketplace while understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with :

Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.

When focusing on the younger segment of the target group, monitors the consumer’s perception about brand and products in social media

Leads and contributes the brand part of projects of marketing peers as well as providing input and guidance to on / off premise and trade marketing on key projects

Works closely with the Brand Manager and International HQ Specialists to collate and share learnings, best practices, align plans, and share latest updates and insights

Instigates & participates in creative sessions to develop tactics & assess best practice case studies

Always has the consumer and brand eye in every single project and ensures we talk to the consumer in the most effective way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity

Responds to consumer requests for sponsorship, product and or any other brand related queries

Along with the Brand Manager, acts as the brand eye on all branded equipment, ensuring the stock is up to date and maintains a premium appearance

Supports the Brand Manager with day-to-day administration tasks such as invoicing, post campaign reports, and internal communications

Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions

Contributes to the development and implementation of the ideal advertising plan ensuring international and local learnings and the right country-specific level of digital and social components, and always with international best practices in mind

Supports the Brand Manager with controlling creative and media agencies to ensure strong working relationships, efficiency in campaign delivery and world class creative & media output

Supports the Brand Manager with managing the media agency with prudence, to ensure a best possible value-for-money advertising plan

Annually reviews media planning and buying with the agency together with the Brand Manager and International Stakeholders

Leads the management of the RAMP NG program, ensuring accurate and up-to-date campaign data and reporting

Supports the Brand Manager to implement solid product launches together with sales, finance and other marketing functions, and acts as the key contact for Red Bull HQ where relevant

Understands which packaging solution addresses country-specific needs, as well as leads and manages the launch proposal

Collects all learnings to share locally and with International HQ

Supports the marketing team to develop and implement the annual business plan

Prepares, together with the Brand Manager, relevant consumer and market specific insights as well as other tools to help the wider business develop the ideal business plan

  • Minimum of 2 years experience in Brand marketing, ideally from within FMCG
  • Proficient in Microsoft Office
  • Clear understanding of competitor activity and consumer behaviour in a brand and FMCG context
  • Ability to generate consumer insights and translate them into successful brand initiatives
  • Implement the business strategy successfully, while managing associated changes and people processes
  • Strong analytical ability and commercial acumen to understand media schedules, financial statements and market trends
  • Effective negotiation and interpersonal skills
  • High standard of integrity with a passion for the brand and commitment to Red Bull values
  • Strong attention to detail, creative eye and written communication skills
  • An entrepreneurial can-do’ attitude facilitated by continuous learning and application of appropriate best practices’
  • Ability to focus and follow through on priorities and deliver high quality results
  • Knowledge of online and offline media landscape is preferred
  • University Degree in a relevant field
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