Bilingual Marketing Coordinator (English & Mandarin)
Crimson Education
Auckland, NZ
3d ago

Looking to work on the forefront of a global education revolution? This role may be for you.

Founded in 2013, Crimson Education is one of the fastest-growing EduTech companies in the world. Currently valued at $245M Crimson touts key investors such as Chow Tai Fook Education Group and Tiger Global as well as prestigious board members including Lawrence Summers (Former Harvard President and Former Chief Economist of the World Bank), Tomohiro Hoshi (Founding member of Stanford Online High School) and John Key (Former Prime Minister of New Zealand).

We are a mission-driven team with the goal of helping students unlock their full potential through technology and global connection.

We match each student with a personalized team of online mentors to help accelerate their academics, extracurriculars, and applications, ultimately preparing them for top university admissions.

Our New Zealand team is growing rapidly. We are looking for an enthusiastic candidate to help us expand our presence.

This is a full-time position, based in Auckland, New Zealand, with flexible working hours. Must speak fluent Mandarin and English.

This role is focused on generating targeted leads in the New Zealand Chinese community through :

  • In-person and online events
  • Wechat Marketing
  • Partnerships
  • What are the main responsibilities for this role?

  • Develop, coordinate and host marketing activities in Chinese & English such as webinars, school talks, expos, competitions, and seminars based on timeliness and sales forecasts
  • Manage and support end-to-end planning, execution, and optimisation of events
  • Create marketing collateral in Chinese & English to create a positive customer experience to increase conversions
  • Work to develop / enhance lead generation methods by identifying opportunities for campaigns, services, and distribution channels
  • Identify press opportunities and create content for media / Wechat
  • Reach out to organizations and foster discussions to generate partnerships
  • Monitor leads and conversions from all channels : events, PR, content, Wechat, and more, including weekly / monthly reporting
  • What skills and experience are required?

  • 5+ years experience in marketing or PR
  • Graduate-level Chinese & English reading, writing, and editing skill - experience with public speaking and presenting
  • Full cycle event management experience
  • Experience in Wechat marketing
  • A strong understanding of sales and marketing practices in the Chinese community
  • A keen sense of numbers and reporting
  • Excellent time-management, planning, and organizational skills
  • Resilience under pressure
  • Flexibility and a willingness to adapt and improvise where needed
  • An innovative and initiative-driven mindset
  • If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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