Supporter Journey and UX Specialist
Greenpeace
Auckland, New Zealand
4d ago

Supporter Journey and UX Specialist

About Us :

Greenpeace is an independent campaigning organisation, which uses creative confrontation to protect Earth’s ability to nurture life in all its diversity.

We challenge the power of big polluters. We resist those who seek to trap us in old destructive stories. We breathe life into the new stories and ideas that will pave the way towards a green and peaceful future.

About the Role :

Greenpeace Aotearoa is looking for a Supporter Journey and UX Specialist to join the team. This newly created role will be responsible for our Salesforce Marketing Cloud supporter journeys, from creation to curation and will play a key role in our CRO and UX optimisation roadmap, with the aim of providing our supporters with exceptional and personalised experiences of Greenpeace.

You will work to deepen the engagement of existing supporters and provide optimised digital pathways to engage with new audiences.

You will be focused on delivering supporter journeys that increase digital activism and donation, working with key stakeholders within the fundraising team and the wider organisation.

Championing CRO in all your work and putting audience understanding at the heart of your work will be second nature to you.

Collaboration will be an essential part of your daily role, working with the fundraising, communications and Technology teams to deliver on our ambitions.

Ideally you will have a background in CRO and customer journey and an in-depth understanding of digital marketing.

Key tasks :

  • Work with stakeholders to build, manage, optimise and curate supporter journeys in Salesforce Marketing Cloud
  • Manage the Salesforce Marketing Cloud journeys for donations, activism and retention of supporters.
  • Work on UX improvements across our digital platforms (e.g. landing page optimisation, CRO)
  • Analyse data to improve and inform UX improvements
  • Actively pursue opportunities to increase digital income and digital activism
  • Collaborate effectively with other digital specialists and stakeholders to ensure alignment of strategy.
  • About You :

  • Identifies with Greenpeace goals and supportive of Greenpeace values
  • Supporter journey marketing experience using Digital Marketing Platform or CRM system, preferably with Salesforce Marketing Cloud experience
  • Experience in working with CRM’s for supporter journey and database management
  • Attention to detail and accuracy of work
  • Enthusiasm for segmented journeys and complicated data processes
  • Inquisitive and analytical with a proactive approach to problem-solving
  • Experience with some of our technology stack desirable : CIVIS, Google Analytics, Google Tag Manager, and / or equivalent products
  • Experience coordinating multiple stakeholders to a timeline and budget
  • High level of computer literacy, especially in terms of online marketing tools
  • Demonstrated ability to learn new procedures and apply them on a daily basis
  • Self-motivated and detail-oriented, capable of working without direct supervision
  • Hardworking and flexible, ability to quickly adjust plans to meet the needs of the team
  • Job requirements

    What you’ll get in return :

  • Competitive salary for the NGO sector, excellent health and wellbeing benefits, and a flexible, fun workplace
  • The opportunity to progress and grow with a diverse team of inspiring individuals
  • Great job satisfaction knowing that your day to day efforts are contributing towards an important cause
  • Insights into the world's most successful environmental campaigning organisation
  • What’s next :

    If this excites you then go for it! Apply with your CV and cover letter explaining why you are the most suitable person for the role.

    You must hold an existing work permit to be considered for this role.

    Applications close on 21st May 2021

    Once we have reviewed all applications, we will be in touch via phone or email. Our usual recruitment process consists of a first interview, a consecutive work task, a second interview, reference and police checks.

    Greenpeace is an equal opportunity employer with a longstanding commitment of providing a work environment that respects the dignity and worth of each individual.

    We recognize and value the benefits and strengths that diversity brings to our employees and the whole organization and we thrive in an environment that encourages respect and trust.

    We do not discriminate in employment opportunities or practices on the basis of age, ancestry, citizenship, colour, disability, ethnicity, family or marital status, gender identity or expression, national origin, political affiliation, race, religion, sex, sexual orientation, veteran status, or any other legally protected characteristic and would like to invite you especially to apply

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