Marketing Manager - Tui Tuia | Learning Circle
Auckland, NZ
6d ago
  • Strategic marketing and growth
  • Education sector
  • Be a Brand Guardian
  • Who we are

    Tui Tuia Learning Circle (formerly known as Future Learning Solutions) provides services and programmes to strengthen the capability and resilience of educators in our ever-changing world.

    We work alongside leaders, teachers and school communities, co-constructing professional learning and development focused on lifting professional practice and improving outcomes for learners.

    We believe that effective, sustained professional learning is best developed in collaboration with educators, whānau, communities and ākonga.

    We offer the following professional development programmes :

  • Literacy
  • Pacific-led Education
  • Te Whānau Maioha
  • The opportunity

  • Tui Tuia Learning Circle has a great opportunity for a dynamic Marketing Manager to join their team. You will oversee initiatives from a demand generation perspective to conversion;
  • oversee the end-to-end customer journey including the digital journey; be the guardian of the Tui Tuia Learning Circle brand;
  • and be instrumental in developing and driving strategic and tactical marketing and communications initiatives. Ideally you will have worked in a complex or large corporate environment where you have helped bring new ideas to life, created and delivered on a digital marketing strategy.

    You will be able to demonstrate strong negotiation and marketing skills to sell our services both nationally and internationally.

    Key responsibilities :

  • Develop and execute strategic and tactical marketing plans to promote Tui Tuia Learning Circle.
  • Act as the brand guardian, to ensure growth of brand awareness, and enable brand consistency.
  • Cultivate an active PR / communications and social media presence.
  • Design and oversee end to end customer journeys across Tui Tuia Learning Circle.
  • Develop the customer experience for customers through our online channel, from awareness to lead capture, to conversion, onboarding and digital learning.
  • Work closely with Programme Managers and Business Development functions to ensure leads are converted and support on sales forecasting.
  • Identify new business opportunities, and support the development, go to market and sustaining of new product / programme development across the Tui Tuia Learning Circle centres.
  • Oversee customer and stakeholder market research and provide insights and recommendations for growth or continuous improvement.
  • Oversee the monitoring, review and reporting on all marketing activity.
  • Your skills and experience :

  • Several years' experience at a senior level of Marketing.
  • Proven strategic marketing experience.
  • Experience and knowledge of Education sector.
  • Innovative thinker bringing new ideas and implementing continuous improvement.
  • Strong rapport building and trust building with cross functional teams and external stakeholders.
  • Expertise in digital communications across various tools, technologies and platforms including websites and social media.
  • Outstanding communication skills, both written & verbal.
  • Organisational and priority-setting skills.
  • Accuracy and attention to detail.
  • What we offer :

    Great benefits, including flexible working arrangements, 5 weeks annual leave, eye testing and glasses subsidies, and access to discounts on banking, health insurance and gym memberships.

    We provide a culturally diverse team and supportive workplace with working from home options where applicable.

    A copy of the position description is attached.

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