Data and Digital Strategist
Colenso BBDO
Auckland, NZ
5d ago

Purpose of Role

The agency's goal to be the best agency in the world depends on having the capability to design and execute superior customer experiences for our clients across every channel and touchpoint.

Your responsibility is to develop and connect our client's strategy to deliver data driven creativity for our key clients.

This will be achieved by using your skills in data analysis, direct marketing, customer journey mapping, marketing automation, customer acquisition and retention, web analytics, campaign management and working with third parties as appropriate.

Specific Responsibilities

  • Know how to leverage audience targets, analytics data, digital trends, user behaviours, competitive audits, and user experience evaluations to inform the marketing approach.
  • Understand and translate digital and data insights to help bring creativity to life through new opportunities and capabilities.
  • Undertake data-driven initiatives (analysis, data collection, market research) to help better inform a clients' problem
  • Support strategy, business management, creative and production teams to ensure performance data & knowledge is available, understood and used across the agency
  • Proactively provide recommendations on the application of campaign learnings to ensure continuous improvement
  • Support the agency by acting as a conduit between creative, technical and media teams, championing creativity and effectiveness
  • Be a champion for best practices across all digital channels and media formats
  • Requirements

  • 3+ years of proven experience as a digital and data strategist
  • Strong experience understanding and applying customer insights into digital and data experience principles and practices
  • Interest in and aptitude for working with data and technology
  • Experience with both Martech and Adtech platforms is preferred
  • Understanding of and experience working with design principles and agile project management methodology
  • Understanding of and experience gathering insights from native social platforms, customer reporting, web analytics, marketing automation & marketing cloud technologies.
  • Great project management abilities
  • Self-motivated and willing to expand knowledge
  • Why work with us

    We are part of the Clemenger Group, New Zealand's largest and most successful group of advertising communications companies with eight agencies in NZ and 16 in Australia.

    In turn, the Clemenger Group is part of the creatively awarded global BBDO network.

    We have 8 agencies in New Zealand and 16 in Australia. BBDO was named Network of the year (for the 4th year in a row) and, as mentioned above, Colenso has been named NZ Agency of the Year 2019 by Campaign Brief.

    1 World's Best and Bravest Agency 2019, by Contagious. #3 Most Effective Agency in the World 2019, WARC Effective 100. #8 Most Creative Agency in the World 2019, WARC Creative 100.

    6 Best of the Best 2019, WARC

    The global accolades put Colenso in the company of the best on the planet, our competitors are increasingly hailing from places like New York, London, San Paulo and Amsterdam particularly when it comes to tech and innovation.

    You'll be joining a best in class team in an agency that is punching well above its weight and is based in one of the most beautiful countries on earth. Awesome.

    This means, when you join us, you will be part of a highly regarded global network but working for a 100% locally managed Group that truly values its employees by promoting an inclusive workplace where diversity is embraced.

    We offer lots of good things from development opportunities and the chance to learn from people at the top of their game, to a staff share scheme, enhanced parental leave payments, discounted health insurance, the ability to work flexibly, an employee assistance programme, massages and cool offices in great locations.

    How to apply

    If this sounds like you, and you have the legal right to work in New Zealand, please click below to apply.

    Please note : Direct applications will not be considered.

    The Clemenger Group Supports an inclusive workplace and welcomes applicants from diverse backgrounds.

    To find out what it is like to work at Colenso BBDO click on Joe's story :

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