Category Customer Manager
The Kraft Heinz Company
Newmarket - Auckland
3d ago

About the role :

The Category Customer Manager is responsible for developing retailer-tailored strategies that support the delivery our company’s targets.

As part of the ANZ Commercial Strategy team, this role will be the primary point of contact for Account Managers and will effectively communicate category plans within the Execution teams.

Individual must work independently and cohesively as part of a team as well as work with cross functional partners in areas such as Sales, Commercial Performance, Brand, Category Development, Field Sales, Procurement, Demand Planning, etc.

They will be responsible for mentoring and the career development for one direct report. Individual will support one of the ANZ Business Units at Kraft Heinz Company.

Responsibilities :

Delivery of Annual Operating Plan

  • Identify risks, develop and monitor retailer-oriented plans through cross-functional initiatives
  • Communicate category strategy and assumptions, engaging sales, marketing and demand planning teams
  • Manage volume calls and understand performance drivers behind sales execution, working across functions to address execution needs.
  • Development of category-specific retailer strategies

  • Work with sales on bottom up customer planning, including customer segmentation, shelf relay opportunities, ranging gaps and promotional activation
  • Understand category role internally and across different customers, developing external customer rationale for promotional strategies based on insight
  • Innovation (NPD) selling story and assumptions

  • Define customer target setting for new product launches, including distribution, list price and margin assumptions
  • Build commercial plan for NPD and engage sales in the sell story and in-store execution.
  • Business support

  • Assess ranging gaps across customers to drive profitable sales growth.
  • Deliver the annual distribution drive plans to management and Field.
  • Track implemented recommendations and analyse post event assessment of in-store activation.
  • Develop and leverage tools, processes, insights and systems capabilities associated with range, shelf layout and distribution performance.
  • Work closely with the balance of Commercial Finance, Category Development, Brand, Revenue Growth Management and Field teams
  • Validate mid-long term forecast assumptions and identify risks based on customer insight.
  • Engage with the Field team to understand and develop action plans at customer level
  • About you :

  • 4+ years of working experience in Category Management . FMCG is desired.
  • Advanced Excel and Power Point
  • Nielsen and / or Aztec scan / panel is advantageous
  • Promotion and / or range modelling
  • Strong commercial acumen ideally through direct experience in Sales or Category management
  • Customer facing experience to sell plans to customers
  • Strong interpersonal skills to influence and sell recommendations internally
  • Action-focused mindset with proven ability to deliver through others
  • Collaborates effectively across market and functional boundaries with proven stakeholder and project management experience.
  • Benefits program :

    We empower our people to own their work- and it’s true our employees are our competitive advantage so we take care of our Kraft Heinz family with our Live Well’ benefits program :

  • Hybrid Working- flexibility around when and where you work
  • Free Food - our kitchen is fully stocked with our products for you to enjoy!
  • Gatherings - monthly drinks & nibbles- End of Year Celebration
  • Wellbeing - annual health checks & flu shots- onsite wellbeing sessions & webinars
  • Volunteering volunteer days with Foodbank- meal packing events for our Global partner Rise Against Hunger
  • Keeping Fit join our Run Club and sign up for discounted gym memberships & classes
  • Purchase Leave purchase additional annual leave at the beginning of each calendar year
  • Parental Leave - 12 weeks paid parental leave for primary caregivers
  • The Kraft Heinz Company Australia & New Zealand is an equal opportunity employer committed to providing a working environment that embraces- promotes and values diversity and inclusion.

    Research shows that candidates from underrepresented backgrounds hesitate to apply for roles if they feel they don’t meet 100% of the criteria.

    So, if this opportunity excites you and you think you have skills and experience that can add value (even if not specified), please don’t hesitate to apply!

    Newmarket - Auckland

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