Digital Marketing Specialist
Merck
Milson, Palmerston North, NZL
5d ago

Job Description

Digital Marketing Specialist

Exciting Permanent Full-time position to be based in NZ, Upper Hutt or NZ, Palmerston North

Are you exited by innovation and technology within the Animal Health

If you are a Digital Marketer intent in working in a growth area with advancing new technologies? Then this is your chance to be part of transforming and changing industry with your digital expertise

The Digital Marketing Specialist is responsible for leading the digital transformation of the business through development and execution of the digital marketing strategy across all digital channels including website, social, email and paid media.

This role will champion the customer experience and collaborate with the Marketing, Sales, IT, Technical and Regulatory teams to develop and execute digital marketing plans that support the business and brand plans.

You will work across an exciting and rapidly expanding business combining our company’s Health and Allflex Livestock Intelligence, which includes bio-pharmaceutical, animal identification, animal monitoring and milking intelligence within the portfolio.

What You Will Do

Responsibilities include, however not limited to :

Lead the development of the digital strategy for the business that aligns with the brand and business plans

Develop and implement comprehensive digital marketing programs across all digital channels including website, SEO, SEM, email, social media, influencer and paid digital advertising campaigns.

Lead the review and management of the business’s websites to improve user experience

Lead in the development of the business’s social media strategy

Develop and execute lead generation and management campaigns

Mentor and lead the marketing team in the creative development of digital marketing activity overseeing asset creation by focusing on the customer’s journey

Development of digital applications

Plan and coordinate inclusion of digital activation at trade and consumer events and participate as required.

Measure and report performance against campaign KPIs and ROI

Assist in managing the marketing budget to ensure expenditure does not exceed the budget.

What You Must Have

Tertiary degree in marketing, digital marketing, digital advertising or equivalent is essential

Experience developing and executing digital strategies and campaigns across a wide range of channels

Up to date with the latest trends and best practices in digital marketing and measurement

Proven experience with marketing email automation tools eg Salesforce

Proven experience setting KPIs as well as monitoring and optimizing campaigns

Experience in Animal Health business or a knowledge of agriculture or animal farming systems preferred but not essential

Able to collaborate with other departments in a team setting demonstrating our company’s leadership competencies

Creative flair with excellent written and interpersonal communication skills

Able to work efficiently to meet tight deadlines

Project management skills to initiate and complete multiple projects as required

Able to analyse data and approach problem solving in a logical manner

What You Can Expect

Extensive work with within Digital Marketing assisting various Animal Health Teams and Brand Managers

Work autonomously, thinking on your feet, whilst being supported, encouraged and being part of a trusted Global Leading Animal Health organisation

Career opportunity to really excel and become an integral part of the team

Who we are

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases.

Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

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