Roles and Responsibilities : ·Responsible for execution, management and strategy of the SnapComms marketing automation platform·Responsible for working with the wider Everbridge Marketing Operations team on aligning the SnapComms and Everbridge martech and prospect databases.
You will ensure delivery of data-driven targeted and personalised communications to improve engagement with prospective and existing customers.
This will include email campaigns, workflows, profiling initiatives, smart content, conversational marketing and segmentations.
Work with Digital Marketing, Product Marketing, Sales, Marketing Operations and Leadership within SnapComms and Everbridge to develop a Prospect Contact Strategy and lead nurture for Inbound.
Build and manage all lead nurture email marketing programmes to turn marketing leads into sales leads.·Plan and perform A / B testing to define and execute enhancements to productivity, conversion rates, programs / campaign ROI, and sales growth·Work with Digital Marketing and Sales to improve our lead enrichment and lead scoring.
Support essential marketing operations initiatives in HubSpot and Salesforce for SnapComms such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
You will also support the APAC activities in Marketo and Salesforce. ·You will support scoping, plan and rollout for moving the SnapComms martech into the Everbridge martech stack ·Scope and create prospect and customer email campaigns and newsletters.
Work with our digital agency to create nurture journeys to support advertising campaigns.·Analyse, monitor and report on KPIs related to marketing automation, campaign performance, and CRO tests and optimisation·Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Provide insights on opportunities for improvement. ·Ensure compliance with GDPR, CAN-SPAM and other regulations.·Carry out all duties in accordance with the Information Security Management System
Value and Culture Responsiblities
Evolve with the role and SnapComms / Everbridge.
Demonstrate the CLIP Values in your daily activities.
Participate in and promote team and company Culture
Business Competency Required :
Demonstrates a growth mindset with curiosity to learn and take ownership of results.
Able to stay motivated and demonstrate expertise in email and marketing automation.
Ability to create results and identify opportunities to create wins
Works well with others and actively contributes towards team objectives.
Demonstrates email and marketing best practices.
Ability to have a positive impact on others and communicate openly and directly to individuals or groups at all levels
Ability to motivate others to achieve goals and generate confidence whilst respecting and supporting colleagues and team members to reach their full potential.
Ability to exert influence upwards by developing and maintaining relationships at Senior Manager level
Ability to manage time effectively
Ability to translate strategic objectives into everyday activity
Able to solve complex problems, participate in continuous improvement, adapts the ideas of other
Demonstrates a proactive approach, getting things done, demonstrates accountability & ownership , prioritises own workload
Ability to apply learned skills, awareness beyond immediate area / role
Strong verbal and written communication in English. Good interaction with internal clients.
Works well with others and actively contributes towards team objectives
Skills and Qualifications Required
Minimum 3+ years marketing experience with a strong background in email, marketing automation and campaign management (HubSpot, Marketo and Salesforce experience would be a bonus!)
Data-driven and technically mindedwhile understanding the larger picture
Expert knowledge of database management concepts and best practices.
Experienced working with digital analytical tools like Google Analytics
A passionate advocate for marketing automation best practices
Process orientated, both in following existing processes and creating new ones
Strong independent project management skills
Experienced in B2B with an understanding of sales pipeline and inbound methodology (preferred)
Bridger Culture :
At Everbridge, we have a mission that matters to keep people safe and businesses running during critical events. Our Bridgers join Everbridge to make a positive impacton the world through their work.
The core of our company culture is built around making a difference. Our people are dedicated to solving problems during difficult times and challenging situations as our software was built to save lives.
We are a rapidly growing organization transforming the field of critical event management and need passionate, committed and determined individuals to help us carry out our mission.
Our environment is dynamic, and our culture is constantly evolving and expanding in order to provide the best employee experience.