Marketing Manager Luxury Retail
We are working with a luxury retail sector client to recruit an in-store Marketing Manager for Auckland CBD.
In this role you will be working with the world’s most desirable luxury brands to develop and implement marketing projects in-
store to attract shoppers; with responsibility for understanding the behaviour of your retail customers - ensuring all shopper marketing activities are focussed accordingly.
Duties of the Marketing Manager Luxury Retail
With the regional team - develop the shopper marketing strategy for the business based on shopper insights.
Tailor shopper marketing campaigns according to insights from consumers.
Oversee beginning to end multi-channel shopper marketing campaigns.
Project manage various marketing campaigns targeting customers.
Coordinate internal teams, manage and engage external vendors to drive marketing campaigns.
Deliver activation plans that span the entire shopper journey.
Track and report results of various in store marketing campaigns.
Manage brand budgets and maximising return on investment.
Develop initiatives that drive awareness, sales, visits and spending in-store.
Work with the wider team to build a digital / social media strategy and create engaging content.
Work with internal and external design teams on advertising and media.
Background of the Marketing Manager Luxury Retail
Bachelor’s degree or higher in Marketing and Communications or related subject
Minimum 5 years’ commercial experience within marketing.
Previous experience working as a marketing manager - ideally within retail and in particular luxury goods.
Excellent interpersonal skills and an ability to communicate effectively across all departments.
Strong leadership skills and an ability to make things happen.
You also need to have excellent written and verbal English for this one and if you do have Mandarin language skills , that would be a huge bonus!
Please email your resume to me if this awesome retail marketing role sounds like the ideal job for you!
E : marie-claire.lucas madison.co.nz
P : 09 303 4455