Senior Brand Manager - Respiratory
GSK
Auckland, , New Zealand
1d ago

Senior Brand Manager, NZ, Asthma

Our mission at GlaxoSmithKline is to improve the quality of lives by enabling people to do more, feel better and live longer.

We recognise this starts with our own highly talented team and are committed to supporting, rewarding & developing them with a challenging and inspiring work place.

Reporting to the Innovative Medicines Business Unit Head, the Senior Brand Manager will develop and execute the brand plan to accelerate the performance of the respiratory portfolio, current and future brands, in particular the Asthma products.

The Senior Brand Manager will deliver strategies and tactics that differentiates our respiratory products as best of class and highlight positive patient outcomes.

As a senior member of the close-knit Respiratory Marketing team, you will inspire the field-based representatives in primary and secondary care, creating buy-in to strategy and supporting with high quality training and marketing interventions that drive uptake in our respiratory portfolio.

The Senior Brand Manager will manage up to two office based staff.

Your responsibilities will be broad and will include :

  • Develop an NZ strategic annual brand plan in collaboration with the cross functional team
  • Influence and lead a cross functional brand team to assist in the development of strategy and initiatives
  • Lead the execution of a multi-channel brand strategy, including a content strategy, traditional print and digital promotion, advertising, meetings, public relations, sales force engagement, CRM strategy using a range of platforms to maximise the customer experience and approximately integrate different elements of the promotional mix.
  • Engage with sales leaders and sales teams in key initiatives as well as delivering effective sales team communication to support strong alignment with and buy-in to brand strategy to optimize sales.
  • Ensure effective communication of marketing programs to key stakeholders both internal and external, including the field force, external experts, and above country brand teams.
  • Monitor changes in market dynamics and the competitive environment, particularly for new products.
  • Creates and implements of the pre-launch and launch plans for current and future products across total respiratory portfolio.
  • Achieve budgeted sales for our asthma medications and effectively manage A&P spend within allocated budget and achieve monthly demand planning KPIs
  • Identifies new market / opportunities for the respiratory portfolio in conjunction with other stakeholders.
  • You will have :

  • Significant brand marketing experience, including experience utilizing multichannel promotion, digital promotion & consumer disease awareness campaigns.
  • Knowledge of the pharmaceutical industry, competitors, customers trends, government, current affairs and launch process ideally New Zealand specific experience
  • Strong customer focus both internal and external
  • Understanding of the medical and regulatory process, brands, and the company organisation.
  • Strong analytical skills and commercial acumen
  • A tertiary qualification, preferably in Business or Science.
  • At GSK we value diversity and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.

  • LI-GSK
  • Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible.

    Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

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