About the business and the roleRepublic Home is a New Zealand market-leader of luxury furniture and homewares sourced world-wide.
We are creating a new role in our business and are seeking an experienced Marketing Executive for both B2B and B2C markets.
We are looking for a person passionate about interiors that understands how to appropriately represent the Republic Home brand well, both in online and offline media, and will be a key player in growing the business.
POSITION RESPONSIBILITIES : Develop yearly / monthly marketing strategic plans through to tactical campaigns and liaise with Sales team to ensure plans successfully implemented.
Develop marketing strategies and create yearly / montly / weekly schedule to maximise brand visibility and company growth, identify business opportunities, analyse competitor activity, and report on market trends & customer needs.
Responsible for enhancing the brand and expanding the market, online and offline.Create Loyalty programmes and associated promotionsResponsible for driving strategy, budget, execution and KPIs for all brand marketing initiatives to maximise ROI, and manage exhibitions, events and campaigns.
Lead and ensure all projects across the company align with strategic objectives and brand positioning.Plan and manage ATL, BTL and TTL marketing tools, media channels, including content creation, design and copywriting.
Leverage customer insights, data and feedback, and survey customer satisfaction to further develop communications strategies.
Responsible for managing leads and enquiries from emailers, website and social media.Develop marketing brand guidelines and collateral materials in collaboration with Online Store Manager / Graphic Designer, such as weekly emailers, company profile presentations, catalogues, brochures, flyers, web / digital assets, print advertising and communications.
Develop a network of trade customers, clients, professionals, interior designers, influencers and other related institutions.
Maintain existing and develop customer database.Identify, analyse, negotiate, coordinate and monitor B2B projects with third parties, influencers, professionals, trade customers, etc.
regarding marketing promotions.Make sure strategic projects and policies are followed up and completed in a timely manner, ensuring high quality delivery.
QUALIFICATIONS : Candidate must posess at least a Bachelor's, Masters or Post-graduate Degree in Marketing or equivalentAt least 5 years marketing work experience in the interiors industry or a related fieldPreferably Manager / Assistant Manager specialised in Marketing / Business Development or equivalentExperience of 2-3 years in B2B and digital marketingExtensive network with marketing agencies, interior designers, influencers and related 3rd partiesSKILLS & EXPERIENCE : Proven successful experience in a Marketing Executive role & in organising eventsAbility to work independently and report remotely to OwnersProven customer management and negotiation skills, & ability to build strong relationships with 3rd partiesExperience in customer loyalty programmesStrong organisational skillsExcellent verbal and written communication and interpersonal skillsAbility to work under pressure and handle challenging situationsDriven, highly motivated and passionate about marketing and interiorsStrong IT skillsTop grooming and personal presentationRequired skill(s) : Confidence, target oriented, strong attention to detail, good teamwork skills, great presenter and strong persuasion skillsDon't miss this amazing opportunity to be part of a unique brand in home fashion.
We look forward to hearing from you.Please email your CV and cover letter to David & Ingrid at david republichome.com.