Director of Digital Performance
Parrot Analytics
Auckland, New Zealand
2d ago


We believe in the magic of content and the impact it has on people's lives.

  • Squid Game?
  • Parrot Analytics is the world’s leading content demand analytics company that empowers some of the largest media and entertainment companies, brands and agencies (think Google, Amazon, Facebook, Disney, HBO) with the world’s largest demand behavior data sets to understand global audience demand for content.

    Rapidly establishing itself as one of the most innovative companies in Hollywood, Parrot Analytics’ products are helping drive a new era in the entertainment industry as the company empowers its clients to make the most powerful data-driven decisions every day.

    Utilizing the most advanced artificial intelligence platform in the industry, custom machine learning software and our own patents, we provide the measurement of content popularity regardless of the market or broadcast platform we surface insights to our partners both on our dedicated dashboard as well as through our growing partner insights team.

    About the role

    As the first marketing hire focused exclusively on digital performance and marketing systems, this role exists to maximize the global market opportunity for Parrot Analytics by taking charge of existing business-as-usual digital initiatives such as sending regular email campaigns, as well as implementing and optimizing new marketing technologies, marketing processes, lead campaigns and workflows.

    Working within a dynamic and high-performance marketing team, your work will supercharge our digital marketing practices to increase the results generated from our digital properties and marketing channels.

    Reporting directly to the VP Marketing, your task is to drive incremental returns from our marketing tech stack through a relentless focus on results, powered by relevant metrics.

    Your work will impact the entire prospect and customer journey : From channel selection and optimization, inbound content scaling, social posts, outbound SEO partnerships and Hubspot email marketing campaigns through to data governance, sales ops assistance, lead nurture campaigns, marketing tech integration work, sales enablement, hypothesis testing and conversion rate optimization!


    Broad digital experience :

  • You have experience implementing, managing and optimizing a broad range of digital marketing strategies and tactics in multiple global markets including email marketing, inbound marketing, pay-for-performance campaigns as well as social media marketing.
  • You have optimized campaigns against targets such as open and click-through rates, ROAS, lead quality maximization, conversion rate optimization and cost-per-lead.
  • You can play the role of an email campaign manager, a Hubspot administrator, a Google Ads optimizer, a Google Analytics expert, a content editor and a marketing technologist - all at once.
  • You have worked closely with design, insights, strategy, data analysis and sales teams to execute on digital, inbound and online growth campaigns.
  • Hands-on expertise :

  • You are an expert at getting results from digital assets such as videos, whitepapers, in-depth reports, event presentations, high profile press mentions, thought leadership articles and blog posts to maximize lead generation and brand impact.
  • You have an expert-level understanding of Hubspot, email marketing, email workflows and lead nurture.
  • You have executed successful long-term inbound content marketing campaigns including scaling-up copywriting, implementing SEO best-practices and strategic link building.
  • You know how to maximize a digital marketing budget against specific outcome targets and understand the process of selecting the best pay-for-performance channels to achieve this outcome.
  • You have hands-on experience with mobile app marketing and app store optimization (ASO).
  • And you can find your way around CMS systems, of course.
  • Digital marketing versatility :

  • You have experience with both business-to-business and business-to-consumer marketing campaigns.
  • Your command of the English language is absolutely top notch and you have a laser sharp eye for detail for both English syntax and grammar, as well as numerical detail.
  • You will have editorial responsibilities for all email campaigns, for example, which makes this a non-negotiable.

  • You are quite happy to quickly pivot from strategy to tactics and back again.
  • You can easily shift from providing editorial oversight for a blog article or editing a LinkedIn post, over to a Google Tag Manager implementation or setting up advanced reporting in Google Analytics.
  • What you will bring to the role

    Maximizer :

  • You are a scientist at heart and you love spreadsheets and charts.
  • You are ready to test your assumptions and hypothesis to get the most out of every channel, campaign, email send, landing page and creative.
  • You are proactive and you have a tendency to act autonomously and the ability to get stuff done even during times of high pressure.
  • You have a desire to help others flourish and be their best.
  • You have the extraordinary ambition to improve every day and be the very best in what you do in the world.
  • Technologist :

  • You are technology product trainer, you are ready to operate marketing tech as an administrator, you know how to integrate marketing tech with each other, you know how to monitor data quality within each martech product and you are happy to roll up your sleeves to research and recommend new marketing technology products.
  • This role is not for brand marketers. We are looking for a marketing technologist; a tech-savvy marketer who uses marketing technology to drive demand.
  • Or you might be more of an orchestrator - a marketing technology and operations leader. That works as well.
  • Or perhaps you have more of an analytics architect bent - at your core, you are a marketing data and analytics specialist.
  • Finally, you might be a marketing developer who builds sites and apps that get business results. We like that as well.
  • Wherever you are on the marketing technologist spectrum, you have somewhere between a process and a technology orientation and you are ready to impact both internal and external stakeholders.
  • Growth Mindset :

  • You are on a constant hunt to deepen your knowledge and you enjoy discovering new ways to optimize performance. This is an individual contributor role, but you really value teamwork.
  • The startup world is not foreign to you and you understand and appreciate that the requirements can be ever-changing and ambiguity can be the norm.
  • You are a self-starter, can find answers yourself, and you don’t always need someone to show you what to do next.

  • You have an entrepreneurial and leadership mindset, where your work is your passion with no concept of 9 to 5 .
  • You have a desire to be an integral part of a fun, fast-paced start-up on a phenomenal global growth trajectory.
  • Benefits

    What you will be experiencing in this role with us :

  • A high-performing team of elite professionals who are excited about creating the future and share a passion for what they’re creating and pull your own weight.
  • A diverse group of colleagues who hail form every corner in the world joined by a common vision to better connect content creators with consumers
  • An unrelenting emphasis on a value-driven team, with an ever-increasing team average (ask us for our Parrot Play’ guide!)
  • Fast paced work environment that is focused on results and growing together.
  • Flexible work hours, catered lunch on Mondays, a stocked kitchen with coffee and tea
  • All the resources and support you need to succeed, learn and grow in your role
  • A lot of love for TV!
  • Our Guiding Values :

  • We love our partners! We care intensely and passionately about achieving our vision and helping our customers be successful everyday they have put their trust in us, so we work hard to for them.
  • We exist because we believe in the magic of content and its impact on people’s lives.
  • We want to make an impact in today’s golden age of content, by enabling our partners to make data- driven decisions across the industry so that fans are better connected with the content they love.
  • We have defined culture as the way we live and breathe every single day as an elite team to become the best in the world at what we do.
  • We understand the importance of disseminating knowledge, information, constructive feedback and ideas so we work hard to over-share.
  • We take the initiative, always champion our culture and hold everyone accountable to it, so we work hard to .
  • We understand the value of flexibility, freedom and autonomy and embracing new ideas to help us achieve our results (mastery), so we work hard to make sure the best ideas win.
  • Checking our ego at the door, we enter a no politics zone each day and strive to learn & grow faster together, so we work hard to add value and increase the team average every day.
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