Brand Manager
Auckland Metro, New Zealand
4d ago

Brand Manager, Respiratory Biologic, Part time .6

Limited Tenure 12 Month Contract

Our mission at GlaxoSmithKline is to improve the quality of lives by enabling people to do more, feel better and live longer.

We recognise this starts with our own highly talented team and are committed to supporting, rewarding & developing them with a challenging and inspiring work place.

Reporting to the Senior Brand Manager, Asthma, the Brand Manager will develop and execute the brand plan to accelerate the performance of a key GSK respiratory biologic.

The Brand Manager will deliver strategies and tactics that differentiates the brand as best of class and highlight positive patient outcomes.

As a key member of the close-knit Respiratory Marketing team, you will lead and inspire the field-based representatives in primary and secondary care, creating buy-in to strategy and supporting with high quality training and marketing interventions that drive uptake in the biologic.

Your responsibilities will be broad and will include :

  • Achieve budgeted sales for your brand and effectively manage A&P spend within allocated budget and achieve monthly demand planning KPIs, in consideration of market dynamics and insights.
  • Aligning with your brand global business plans, develop a New Zealand strategic annual brand plan in collaboration with the cross functional team and communicate this effectively to all stakeholders
  • Influence and lead a cross functional brand team to assist in the development and execution of local operational tactics
  • Lead the execution of a multi-channel brand strategy, including a content strategy, traditional print and digital promotion, advertising, meetings, public relations, sales force engagement, CRM strategy using a range of platforms to maximise the customer experience and approximately integrate different elements of the promotional mix.
  • Lead the engagement of the sales leaders and sales teams in key initiatives delivering effective sales team communication to support strong alignment with and buy-in to brand strategy to optimize sales.
  • Ensure effective communication of marketing programs to key stakeholders both internal and external, including the field force, external experts, and above country brand teams.
  • Monitor changes in market dynamics and the competitive environment, particularly for new products, medications to ensure ongoing success of your brand.
  • You will have :

  • Significant pharma experience with at least 2+ years pharmaceutical brand marketing experience, including experience utilizing multichannel promotion, digital promotion & consumer disease awareness campaigns.
  • A deep understanding of the New Zealand secondary care environment
  • Knowledge of the pharmaceutical industry, competitors, customers trends, government, current affairs and product launch process.
  • In depth knowledge of the primary and secondary healthcare environment in New Zealand.
  • A track record of successful customer focus and negotiation skills gained in a customer facing sales (or similar role) would be preferred.
  • History of successful cross functional project leadership and stakeholder management, both internally and externally.
  • Track record of demonstrated impact due to your innovation and activation over a range of projects.
  • Understanding of the medical and regulatory process, and the New Zealand medicines code
  • Strong analytical skills and commercial acumen
  • Knowledge of the respiratory market in NZ would be an advantage
  • Knowledge of competitors, customer trends, government , current affairs, and launch process.
  • A tertiary qualification, preferably in Business or Science.
  • At GSK we believe in the power of an inclusive and diverse workforce. We aim to create an inclusive workplace where all employees feel engaged, supported and know that their work makes an important contribution.

    We are an equal opportunity employer and all applicants will be considered regardless of sexuality, age, religion, colour, ethnicity, gender identity or parental status.

    Māori and Pacifika New Zealanders are encouraged to apply for this position.

    GSK, e whakapono ana mātou ki te kaha o tētahi ohu mahi kanorau e kauawhi ana i te katoa. E whai nei mātou ki te whakarite i tētahi wāhi mahi e kauawhi ana i te katoa e whai wāhi ai, e tautokona ai hoki ngā kaimahi katoa, ā, e mōhio ai hoki rātou he āwhina nui ā rātou mahi.

    He kaitukumahi mātou e ōrite nei tā mātou whakatakoto huarahi mō te katoa, ā, ka whakaarohia ake ngā kaitono katoa ahakoa te hōkakatanga, te whakapono, te tae o te kiri, te mātāwaka, te tuakiri ā-ira, te tūranga matua rānei.

    E ākina ana te Māori me ngā uri o Te Moana-a-Kiwa kia tono i tēnei tūranga.

    He aha te mea nui o te ao. He tāngata, he tāngata, he tāngata What is the most important thing in the world? It is people, it is people, it is people.

    Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible.

    Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

    Important notice to Employment businesses / Agencies

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    GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses / agencies in respect of the vacancies posted on this site.

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