Head of Product Marketing and Customer Experience
The New Zealand Automobile Association Inc.
Auckland, Auckland
1d ago
source : ExploreJobs

Auckland City, AucklandHave you thought about purchasing a car or getting a small secured loan? If the answer is yes, you have already done some research and seen AA Finance.

AA Finance is a newly formed joint venture between two great brands, Suncorp and the New Zealand Automobile Association. With the experience in banking and finance now supported with a member base of over 1.

7 million AA Members we are in a great position to grow this business. The aim is to grow our Motor lending portfolio and then branch out into new products and services.

Though AA Finance has been operational in the market for a number of years, this business is looking to re-engineer itself through new systems and customer interface.

We are setting this business up to meet the modern day needs of customers, technology is changing, the market is changing and businesses need to adapt.

This is a great opportunity, it truly is!Join us as a leadership team member and be a part of the story, be able to say that you were there when it all happened as our Head of Product, Marketing and Customer Experience.

You will develop, execute and bring to life product marketing and customer experience strategies and initiatives for AA Finance while building a strong, high performing team.

You will be identifying market opportunities, analysing competitive environment, developing product positioning and messaging, building go-

to-market plans, launching and maintaining customer focussed products, and fueling growth-marketing strategies to acquire, activate, engage and retain customers.

Your performance will be measured by you and yours team's ability to execute product and marketing initiatives and partner effectively with credit, operations, and stakeholders across Suncorp and the AA to achieve business goals and key results.

The ideal candidate for this role will be a revenue-motivated, strategic marketing professional, and someone who likes getting involved with pricing and digital marketing.

What you get to doDrive the strategy and product marketing initiatives, programmes and tools that will fuel the acquisition, activation and retention of AA Finance customersLead and develop a team of skilled product specialists or marketers to develop, position & promote a portfolio of product offeringsMake the Product Marketing team the experts including deep knowledge of the market, customers, competitors, influencers and partners to guide content creation and go to market strategiesShape business & product strategies work closely with credit and operations to evolve pricing, messaging, and the customer experienceWhat you bring to the roleExperience : 10+ years of experience in product / pricing strategy / marketing role working within the financial services or motor lending industry.

At least 5 in a leadership role (managing product marketing, budgets and staff)Deep customer insights : You have spent time with customers, understanding UX, UI and how we can engage customers through different acquisition channels and understand their needsMessaging mastery : You are in a class of your own when it comes to articulating the technical into simple language for our different audiences, markets and channels, and know how to develop strong messaging maps and effective content strategy plansEase with data : You know how to rapidly source the data you need and use it to tell an insightful story that drives change.

Leveraging data to make decisions and foster growth is second nature to you, and a skill you have successfully developed within your teams.

You have a proven track record for surfacing better data and insights to drive towards more revenue, adoption and successCommitment to results : You are proactive, work quickly and take the initiative.

You will have a knack for driving projects to completion with minimal supervision and lots of energyOpportunities like these don't come often, come join the AA and see where a career with us will take you.

Don't just lead the change, be the change, apply today!

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