Digital Optimisation Specialist
Auckland, NZ
2d ago

Vision for Role

Do you love digital analytics and having data-driven conversations? Do you have passion and interest in customer journeys and desire to provide the best possible customer experience?

Are you comfortable being a hands-on digital optimisation specialist working in a fast-paced agile environment?

If the answer to all these questions is 'yes' then you're just the kind of person we're looking for!

As a Digital Optimisation Specialist , you will need a deep understanding of digital analytics and conversion rate optimisation.

You will be constantly optimising digital journeys to lower abandonment rates and improve conversion rates.

Primary Responsibilities

  • Support customer journey owners to ensure data tracking and analytics dashboards are implemented for digital journeys and used widely
  • Responsible for creating and measuring complex online testing, behavioral targeting and personalised experiences across multiple channels
  • Create data tracking and digital data layer design for existing or new digital journeys
  • Champion the use of digital analytics and optimisation tools to ensure maximum business value from capability investments
  • Skills and Experience

  • 4+ years' experience in digital optimisation and with a track record of delivering in a fast-paced agile environment
  • Expert in data analytics and visualisation using Adobe Analytics
  • Expert in delivering optimisation activity for web and mobile app channels using Adobe Target
  • Expert in using web analytics data, heat maps, session recordings to spot trends and identify optimisation opportunities resulting in significant business benefits
  • Experience with JavaScript, HTML, CSS and tag management tools (e.g. Adobe Dynamic Tag Management, Adobe Launch)
  • Experience with data management platforms (e.g. Adobe Audience Manager)
  • Outstanding collaboration skills and ability to manage multiple priorities and deadlines in a calm and effective way
  • Excellent communication skills and storytelling abilities
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