We're looking for a candidate for this position in an exciting company.
Lead the product marketing strategy, plan, positioning, messaging and direction for the Practice Product offering, all based upon powerful customer / market insights
Participate in setting the product vision and strategy with the Product Leaders within Practice Products
Analyse key markets to identify the most attractive pools of near-term opportunity to guide GTM targeting and results
Champion the customer value proposition development process, ensuring Product Marketing is a key contributor in understanding a market / customer opportunity, in order to set up customer relevant, competitively differentiated value 'guardrails' for product teams to ideate / develop within.
Connect the dots across products / portfolios to ensure we articulate the broader CVP for Partners, and act as the custodian of the proposition throughout the business with Product / Customer / GTM teams.
Work with customers, product leaders / managers and designers to sustain and extend a deep understanding of customer problems and pain-points that our existing products (and near-term releases) solve.
And, translate these insights into powerful storytelling presentations, GTM campaigns and resources
Oversee the go-to-market efforts through coordination for the Practice Product portfolio across the Customer and GTM teams
Take responsibility for the launch and on-going management of products updates, enhancements and variations, internally and externally
Inspire, excite and energize your team, sales and product teams to win by digging up and sharing customer, market and competitor insights
Hire, coach, mentor and develop product marketing team members.
Deep understanding of, and passion for, Customer Value Proposition Development
Experience working in a matrixed structure- and proven ability to work through influence and internal partnership
Ability to work with key GTM leaderships dispersed across countries and time zones, and resolve complex GTM problems
The ability to handle changing priorities and lead through ambiguity.
Love for storytelling and influential communications- being able to speak / translate Product to Customer, and Customer to Product
Ability to quickly build trusted and effective relationships across the business
Authenticity, diplomacy and drive / resilience
Ownership and ability to thrive in a fast-paced environment
Systems thinking approach- and ability to use learnings and apply broadly for the good of the broader team / org
Extensive leadership experience in a product marketing / strategic marketing role in a global business
Experience leading teams, including remote staff