Digital Activation Manager
RB
Auckland, Newzealand
2d ago
source : Hireejobs

Want to show the way in digital As a Digital Activation Manager with RB you ll have the freedom to explore the possibilities of digital and new media Digital Activation Manager Takapuna Auckland NZ Competitive Salary excellent benefits package With so much of our success depending on our online effectiveness yours will be a vital role Immersing yourself in our digital marketing and media strategies you ll have the accountability to implement the customer strategy for ecommerce customers executing business growth plans as set by Area Playing a key role in the Sales team you will oversee the achievement of customer and channel plans Deliver vision of fivefold growth of category through BIC execution of UV x CVR x PCT x RR model Ensure RB is go to supplier of choice executing plans and developing negotiating and signing new and improved joint business plans with all key account partners Embed Own 4P management system and auditing process in conjunction with NAE s Ensure execution win of always on search Ensure offline planning and events seamlessly translate into online execution Ensure ranging of key online must stock SKUs BEER and overdrive these through online exclusive offerings Lead localisation and rollout of content programs across all bricks and clicks direct to consumer market place accounts Across all key account partners establish BiC category navigation and flow to facilitate ease of shop Amplify existing instore events online to ensure consistent shopper experiences with existing site assets i e banners Rollout personalisation plan with key account partners ensuring when onsite and offsite RB products are at forefront of shopping experience with minimal conversion barriers Manage 3rd party suppliers and agencies to enable best in class activation of ecomm strategy Develop and execute test and learn plan Launch and manage RB owned estore Effectively communicate available functionality to the business with regards to customer eCommerce infrastructure and capability

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