Marketing Manager (Customer Growth – Mass Marketing)
AIA
Auckland City, AUK
6d ago
source : ExploreJobs

Auckland City, AucklandAt AIA, our vision is to champion New Zealand to be one of the healthiest and most protected nations in the world.

We strive to help Kiwis live healthier, longer, better lives by encouraging them to make positive lifestyle changes one step at a time.

Our firm belief is that by following our operating philosophy of doing the right thing, in the right way with the right people, the results will come.

AIA Insurance for Life, Health and Wellbeing.The role : Due to internal movement and development, we’re looking for a Marketing Manager who will be leading all Trade, Consumer Retail and Product Mass Marketing planning and delivery to fully recognise our potential and create envy in the Market.

You’ll identify, create, lead and deliver market leading top of funnel marketing strategies and tactics to grow the business.

This is a leadership role that is pivotal to the success of the Marketing, Product, Distribution and Partner channels.Key responsibilities : Work with the Senior Marketing Manager to develop integrated marketing campaigns for growing the value of AIA’s productsLead the strategy and execution of fully integrated B2B and B2C Customer Growth marketing activities to support acquisition and existing business growth for key channels and consumer segmentsManage and collaborate with senior distribution, product and Australian stakeholders to develop market leading GTM plans for risk and health productsManage all Product print and digital collateral to ensure our channel partners are armed with the strongest tool kits to meet the needed of our customers.

Leverage existing Marketing Lead Gen and Digital sales tools, to create stronger customer targeting and delivery efficienciesManage the single Marketing Communications plan (AIA Paid Media and Owned Channel) Marketing planManage large, complex projects (people, time, budget) to execute against agreed marketing strategyAccountable for implementing and maintaining performance measurement programs that align with AIAs core KPI’s, including regular stakeholder reportingDemonstrate continuous application of key business and consumer insights to address key business challenges or create new opportunitiesManage all aspects of relationships with relevant third party vendors and partnersSkills and experience required : A kick ass growth and curious mindsetDemonstrable experience of leading successful integrated brand marketing initiatives in large and complex organisationsSignificant B2B and B2C marketing experience in both ATL and BTL channelsBalance of creative and commercial thinkingClear voice of customer thinkingStrong understanding of specialist marketing functions particularly digital marketing and lead generation best practicesExperience in dealing with complex products, with large and diverse customer bases.

Experience working cross-collaborativelyAbility to lead large discrete projectsAbility to manage multiple con-current work streams and prioritiesStrong problem solving skillsBase Digital Marketing knowledge with growth mindset to increase capabilitiesPrint management of your managed activity (stock management and invoicing)Risk managementStrong understanding of the marketing environment in New Zealand, in the Brand and Retail spaceA clear understanding of the role data and insights play in marketingAbout us : As part of our stated commitment to diversity and inclusion, we cultivate a flexible and supportive work environment that meets the needs of our people and our business.

We welcome applications for this role from candidates seeking flexible working arrangements.

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