The Social Media Manager will create and activate Red Bull’s events, athletes, artists, opinion leaders, campaigns, and communications across social media.
You’ll sit in the Programming team and be responsible for maximizing engagement, impact, and relevance of Red Bull properties across our managed network of channels.
You will work with wider marketing specialists to come up with brilliant and innovative ideas, which go beyond standard social media executions, with the ambition to achieve firsts in social marketing and solidify Red Bull as a market leader.
Be one of the key sources of creativity in the business, always coming up with new ideas and thinking outside of the box on how we tell stories through our social channels.
You’ll be part of knowledge sharing sessions champion social media insights in the business, looking for opportunities to grow Red Bull’s brand in new platforms and communities.
Areas that play to your strengths
All the responsibilities we'll trust you with :
Create content for our social channels to create native engagement, push to other parts of our media network, and support marketing initiatives
Help develop and execute new social media formats and content ideas
Refresh and repackage existing content to publish across our platforms
Work with in-house teams and agencies to bring your ideas to life
Ensure social content is tailored per platform and distributed effectively to maximize reach and engagement
Collaborate with the Media Network and wider marketing team on ideas to achieve overall team goals
Actively seek out innovations to help achieve world firsts
Work with Opinion Leader stakeholders within the business to identify opportunities to create and co-create with opinion leaders.
Work cross-functionally with the wider marketing team to identify and create compelling creative for moments across the marketing calendar.
Work with the Programming team to program "always-on" content across our managed platforms Facebook, Instagram, Twitter, TikTok
Help the wider Programming team increase performance by optimizing our approach to social posting
Seek co-programming and co-production opportunities with publishers and platforms to ensure incremental distribution of social creative.
Track and report on performance, and continually optimize strategy and delivery
Develop testing strategies to support new insights, recommendations, and optimizations
Demonstrate social media ROI to ensure ongoing investment and integration into all business plans
Budget management and reporting of programs in line with project managers to create the strongest impact across our business activities.
Your areas of knowledge and expertise
that matter most for this role :