Marketing Manager, ANZ
Auckland, North Island, New Zealand · Marketing
4d ago

Who is EROAD?

EROAD is a global leader in road charging, compliance and regulatory telematics services. Our mission is to bravely solve complex transportation problems across the global landscape by delivering intuitive solutions to help our customers, government agencies and stakeholders succeed.

EROAD introduced the world's first nationwide electronic road user charging system in New Zealand in 2009. The company is headquartered in Auckland, with offices in Portland, Oregon and is listed on the New Zealand Exchange (NZX)

The Role

The ANZ Marketing Manager is responsible for implementing EROAD’s marketing strategy in New Zealand, building the Australian market and enhancing the perception and visibility of the EROAD brand.

As a member of the ANZ Leadership team you will work with our marketing team to initiate, build and deliver integrated marketing campaigns and programmes to drive growth.

  • Develop and implement innovative end-to-end marketing plans and campaign plans in collaboration with all functions of the business
  • Align marketing activity to wider business growth activities
  • Utilise creative and media strategies to generate significant new lead generation, website traffic and customer engagement
  • Utilise customer insight and analytics to develop up-sell, cross-sell, lifecycle management and retention programmes to increase fleet penetration, manage ARPU and prolong customer tenure
  • Enhance customer experience through delivery of targeted, engaging communications to customer segments
  • Manage marketing automation and track the effectiveness of marketing communications activities to continuously improve activities and maximise ROI.
  • Manage EROAD presence at events and tradeshows and maximise ROI.
  • Define channel initiatives to ensure the successful delivery of campaigns, products and propositions to market.
  • What are we looking for?

  • Graduate or post graduate degree
  • 7+ years marketing experience
  • Expertise in both digital and brand marketing, and new market development
  • Experience in marketing automation tools and measurement.
  • Powerful communication and ability to influence at all levels, both internally and externally
  • Ability to apply creative, imaginative thinking to communicating EROAD value proposition to the industry, with an appreciation and understanding of industry trends
  • Proactively demonstrate decisiveness and business savvy
  • Experience working with channel partners
  • Experience working in both NZ and Australia preferred
  • Transport, B2B or SaaS industry experience preferred.
  • Benefits :

    This is an excellent opportunity to take on a pivotal role in one of New Zealand’s fastest growing high-tech companies. EROAD offers a competitive salary and benefits, excellent career development opportunities, and a fun, fast-paced work environment.

    We ensure you have the tools, technology and training to do your best work, and offer flexible work hours to help ensure a healthy work / life balance.

    But don’t take our word for it see what other EROADers have to say about working here.

    Applications for this role will close 8th October 2018.

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