Category Development Analyst
The Kraft Heinz Company
Newmarket, Auckland, New Zealand
2d ago

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion.

We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries.

These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision : To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide.

Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities.

Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion and are ready to create the future, build a legacy, and lead as a global citizen there’s only one thing to do : join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level from entry-level intern to senior leader to own their work.

We share a responsibility to think like Owners to be mindful of the collective and sustained success of Kraft Heinz which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level and you’ll be rewarded.

You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Description & Requirements

About the role :

The Category Development Analyst is a key interface between Marketing- Sales- Field Sales and our retail customers. This role will drive communication- reporting visibility and actionable shopper insights to aid decision-making and identify the most optimal pathway for future Category and Kraft Heinz growth.

The role requires the ability to build compelling sell-stores using scan and shopper data- providing objective insights to help identify growth levers and working with the cross-functional team (Sales- Marketing- Operations) to develop KHC-specific growth plans and engaging with our customers to align objectives.

Responsible for supporting functions in promotional strategies- as well as the creation- activation and post-launch assessment of NPD.

Responsibilities : Range Review Process

Range Review Process

  • Support the Category Development Manager on range reviews for the portfolio- as well as lead on a select number of categories.
  • Support the development of sell-stories and detailed plans for range reviews and layouts- with timely and structured communication and alignment with key stakeholders through the process.

    Planograms & Assortment

  • Support the Category Development Manager with the optimisation of planograms and product assortment across the portfolios by customer.
  • Business Planning Cycle (Category Strategy)

  • Support the creation of 3-year category strategies identifying Category Value Drivers. Contribute relevant shopper insights in monthly routines and strategic planning process.
  • About you :

  • 2+ year’s Category Development experience / Ideally with large FMCG desired
  • Customer-facing experience (ideally supermarket customer)
  • Strong IRi scan / panel / Quantium Scan & Checkout experience required
  • Advanced Excel and Power Point required
  • Promotion and / or range modelling
  • Store Layout software such as Spaceman- JDA- Apollo
  • Bachelor Degree Business- Marketing or retail discipline is desirable
  • Benefits program :

    We empower our people to own their work- and it’s true our employees are our competitive advantage so we take care of our Kraft Heinz family with our Live Well’ benefits program :

  • Hybrid Working- flexibility around when and where you work
  • Free Food - our kitchen is fully stocked with our products for you to enjoy!
  • Gatherings - monthly drinks & nibbles- End of Year Celebration
  • Wellbeing - annual health checks & flu shots- onsite wellbeing sessions & webinars
  • Volunteering volunteer days with Foodbank- meal packing events for our Global partner Rise Against Hunger
  • Keeping Fit join our Run Club and sign up for discounted gym memberships & classes
  • Purchase Leave purchase additional annual leave at the beginning of each calendar year
  • Parental Leave - 12 weeks paid parental leave for primary caregivers
  • The Kraft Heinz Company Australia & New Zealand

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