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The Subsidiary Product Marketing Manager (PMM), is accountable for the subsidiary revenue, scorecard, and market share for Microsoft 365 products in the Subsidiary.
The PMM is required to have a strong understanding of their product set, specifically at the 200-300 level, and a deep understanding of customer solutions and strategies.
This role is seen as the voice of the products they represent within the subsidiary, as well as the leader and the spokesperson for their product set.
In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights, and customer feedback.
The PMM is responsible for leveraging customer needs, competitive knowledge, and product expertise to drive the relevant business and marketing planning.
The Product Marketing Manager understands, orchestrates, and influences to-customer and thru-partner marketing campaigns, marketing activities and delivers product, solutions, and customer campaign feedback to the business.
An essential aspect of the Product Marketing Manager role is to align the content, timing and delivery of marketing messages and outreach to Microsoft’s customers and partners.
The PMM must develop strong partnerships across marketing, partner, services, and sales to lead and execute the fiscal year priorities.
All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and unintegrated customer and partner outreach.
The various messages need to be very well aligned, with the end goal to think and act as One Microsoft - using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed).
In doing this, the PMM is an ambassador of the overall Product Brand and Microsoft CPE (Customer & Partner Experience)
Product Marketing Strategy & Evangelism
Lead product marketing strategy for Modern Work and SCI, collaborating across product groups and segment teams to orchestrate execution
Land differentiated value proposition by creating compelling, localized product Bill of Materials (BOM) (To-Customer and To / thru-Partner) that highlight innovation and integrate with all subsidiary marketing activities
Maintain product knowledge, including demonstration skills and evangelize the product internally and externally to press, enthusiasts, influential, and partners through scale partner and customer events
Provide business objectives to CMO Integrated Marketing Managers who develop integrated marketing plans. PMMs participate in the workstreams led by CMO to build a comprehensive event plan for the complete fiscal year.
Partner Channels Strategy & Execution
Create a strong partner readiness plan for key CSP Direct, Indirect Providers, and Telcos to accelerate skill development
Ensure quality execution of thru-partner demand generation programs to generate customer demand and leads
Partner with GPS to drive channel frequency and yield growth by securing investment for SureStep Funded Headcounts
Own and drive un managed segment revenue, scorecard metrics (SMB NPSA), and other related KPIs that are indicative of partner ecosystem health related to Microsoft 365
Develop local business management strategy - partner with segment to identify market opportunity / risk along with customer targeting and build appropriate Go-To-Market / COE
Share timely updates / feedback on business progress, key drivers, blockers, and key GTM / COE initiatives by participate in quarterly connection meetings with Corp to support the local BG Lead on SMB discussions
Microsoft 365 Usage
Collaborate with Usage PMM to drive local readiness of the Land and Expand Framework ( CSP equivalent for SMB) and ensure clarity of R&Rs between field roles and partners
Leverage local marketing funds for joint campaigns on Usage in SMB
Teams (Meetings, Calling & Devices and Platform) : leverage global Teams targeting guidance, programs, and scale motions to ensure execution in SMB
Experiences Required : Education, Key Experiences, Skills, and Knowledge :
Bachelor’s Degree or equivalent experience required, relevant fields of study include Marketing, Business, Computer Science
5+ years related experience
Skills & Knowledge
Evangelist and subject matter expert for product
Deep customer focus and understanding of the local market dynamics
Solid understanding of the partner channels and engines
Inclusive and collaborative driving teamwork and cross-team alignment
Strong influence and executive presence including communication and presentation skills with a high degree of comfort to large and small audiences
Strong analytical skills
Experienced in core marketing communications functions