Category Development Manager
The Kraft Heinz Company
Newmarket, Auckland, New Zealand
4d ago

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion.

We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries.

These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision : To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide.

Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities.

Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion and are ready to create the future, build a legacy, and lead as a global citizen there’s only one thing to do : join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level from entry-level intern to senior leader to own their work.

We share a responsibility to think like Owners to be mindful of the collective and sustained success of Kraft Heinz which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level and you’ll be rewarded.

You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Description & Requirements

About the Role :

The Category Development Manager is a key interface between Kraft Heinz Marketing- Sales- Activation and our Customers. This role will facilitate communication- reporting and insights to identify and deliver category deliverables for Kraft Heinz.

The role requires the ability to provide category insight into the brand and customer plans during brand planning processes and developing category plans with sales and marketing and as well as engaging retailers.

Responsible for supporting functions in promotional strategies- as well as the creation- activation and post-launch assessment of NPD.

This role will provide actionable insights and use it to support decision making and ultimately plan and define the retailer execution of said plans.

Key Responsibilities :

  • Range Review Process
  • Lead range reviews for the portfolio- as well as support smaller range reviews where necessary. Develop detailed plans for range reviews and layouts- with timely communication and involvement of all stakeholders.

  • Planograms & Assortment
  • Responsible for optimising planograms and assortment across the portfolios and within customers.

  • Business Planning Cycle (Category Strategy)
  • Support the creation of 3-year category strategies identifying Category Value Drivers. Contribute relevant consumer insights during brand planning processes and developing customer plans.

    About You :

  • 3+ year’s category development and / or NAM experience : Ideally FMCG is desired
  • Bachelor Degree Marketing or retailed discipline is desirable
  • Nielsen and / or Aztec scan / panel is advantageous
  • Advanced Excel and Power Point
  • Promotion and / or range modelling
  • Store Layout software such as : Apollo- JDA
  • Benefits Program :

    We empower our people to own their work- and it’s true our employees are our competitive advantage so we take care of our Kraft Heinz family with our Live Well’ benefits program :

  • Hybrid Working- flexibility around when and where you work
  • Gatherings - monthly drinks & nibbles- End of Year Celebration
  • Wellbeing - annual health checks & flu shots- onsite wellbeing sessions & webinars
  • Volunteering volunteer days with Foodbank- meal packing events for our Global partner Rise Against Hunger
  • Purchase Leave purchase additional annual leave at the beginning of each calendar year
  • Parental Leave - 12 weeks paid parental leave for primary caregivers
  • The Kraft Heinz Company Australia & New Zealand

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