George Weston Foods Limited (GWF) makes some of Australia’s and New Zealand’s favourite food, satisfying people’s hunger for authentic, exceptional food every day.
Renowned in New Zealand for our iconic brands including Tip Top® Bread, Burgen, Ploughmans, Golden, and Big Ben we are a top FMCG business producing a wide range of mainstream bread, bakery snacks and pies.
Whatever your age or taste, there is a baking product to suit you.About the OpportunityNot many roles like this exist in NW where you have complete ownership of the brand right through from recipe development through to packaging design and comms support.
This position is a full time, permanent role where you will be responsible for developing and implementing profitable and successful marketing strategies for a beloved New Zealand bakery brand.
Specifically, this role takes ownership for the leadership, direction and management of the marketing, NPD and category strategies within the designated brand portfolio.
Developing and delivering against the strategic direction for a specific portfolio of brands, and optimising the brand positioning and range architecture to achieve business objectives.
Successfully manage and champion new product development. Managing the process from concept development to implementation and review delivering measurable results within set lead times and cost constraints.
Effectively manage communications between all internal and external stakeholders. This role involves extensive interaction with marketing, sales, operations, procurement, product development and other members of cross-functional teams.
Responsible for delivery of the GWF NZ Baking marketing strategy for the brand you are the owner of. This includes the development of marketing plans through market trends and insights, overseeing NPD and EPD activity across the brand portfolio, and delivering customer and channel focussed marketing activities.
Brand champions should have the following attributesProven working experience as Brand Manager or an experienced Assistant Brand Manager ready to take the next step in their career+5 years’ experience in FMCG marketingA drive for results and leaderships skillsAbility to analysis trends and market performance to identity new opportunitiesHighly creative with ability to think outside the boxProven ability to develop brand and marketing strategies and effectively communicate recommendations to executive managementAction and results orientedStrong project management skills with proven results of delivering OTIFMost importantly, you need to be a team player that build relationships fast and in a collaborative way.
If this role sounds like you and you are looking for a new, exciting position then apply now! Applications close on 9 October 2020.
Applicants for this position will be required to undertake pre-employment screening tests, including Drug & Alcohol testing.