Regional Account Executive
Red Bull
Auckland Region, New Zealand
5d ago

Managing a portfolio of Retail accounts to deliver market share growth aligned with the Retail channel strategy and more specifically negotiate and execute store level joint business plans with franchise supermarkets under the Foodstuffs co-operative.

Day to day you will be implementing business plans, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) through branch level of Distribution Partners (DPs).

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with :

Coordinates meetings with DPs branch managers and reps within your area / region to explain and implement red bull business strategies and initiatives as aligned with the DPMs.

Develop communication process with DP management and reps to ensure proper alignment and understanding of strategies and goals.

Ensures DP’S fully understand and execute RB merchandising standards consistent with DPM guidelines.

Ensure utilization of sales training and coaching to guarantee DP’s sales reps clearly understand merchandising standards (i.

e. Product flow, SKU priorities by channel, display merchandising, pricing, etc.)

Through analysis create high ROI Joint Business Plans for retail stores within your territory, negotiate and implement plans.

Negotiate and Implement the executional KPI’s targets as aligned with the FSM related to WvC, Distribution and PSR.

Implement relevant point of sale reflecting the promotional and trade marketing calendar.

Introduce new lines of Red Bull products as appropriate to retailer.

Utilize and Communicate POS through our merchandising agency

Coordinates with FSC / TM to issue on-going updates against allocation

Track budgets / COOP.

Establish effective joint working relationship with key people both internally and externally, including regular reviews with key stake holders including Third Party Merchandisers, Key Account Managers, Distribution Partner Managers.

Optimise all aspects of your contact matrix to drive availability and maximise our perfect store pillars

Demonstrate the success & added value of joint relationships to expand on an army of advocates

Manage multiple operating groups in your region dealing with the key decision makers to achieve maximum PSR across their portfolio of stores

Leverage joint business plans and local terms to achieve PSR objective

Use of Category, shopper and global insights to sell mutually beneficial category growth initiatives.

Managing complexity to ensure excellent communication and reporting are always delivered.

Create and manage your own account portfolio to achieve your specific objectives through analysing your individual reports.

Maintains strong working knowledge of all Red Bull systems.

Develops knowledge of key account systems and how they relate to Red Bull.

Proactively uses Out-of-Stock analysis to ensure proper merchandising personnel is in place

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role :

  • Minimum 3 years FMCG experience (Beverage preferred.)
  • Intermediate level Microsoft Excel, Word and PowerPoint is essential
  • Excellent negotiator and influencer
  • Strong commercial acumen with the ability to analyze, interpret and manage sales data
  • Clear and proven ability to develop and implement successful sales and trade marketing strategies
  • Strong knowledge of consumer marketing principles
  • Excellent communication skills, including presentation and training / coaching ability
  • Creative and curious mind, outgoing personality and personable.
  • Able to work independently with responsibility, be organized and professional.
  • Valid NZ Full Drivers License.
  • At all times present yourself as a Red Bull Brand Ambassador by acting in a diligent & professional manner in the marketplace in keeping with Red Bull core values.
  • This role also encompasses various executional activities which may occur outside of standard operating hours. The expectation is that you will work the hours required to fulfill the requirements of the role.
  • Tertiary level qualification ideally in business, marketing, finance, etc.
  • English, both written & spoken
  • Travel up to 25%
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