Senior Digital & Brand Manager
Nespresso
Parnell, Nuova Zelanda
1d ago

As our premium business continues to grow, we have a rare opportunity for a Senior Digital and Brand Manager to join our Nespresso Marketing team located in Parnell, Auckland.

This role will be responsible for the continued elevation of the brand across all brand communications touch points, whilst ensuring digital is prioritised.

The successful candidate will play a critical role as part of the Marketing Leadership team at Nespresso New Zealand and will enjoy the privilege of working with a talented Nespresso marketing team, an outstanding group of agencies and an engaged bunch of brand partners.

Key responsibilities of the role will include, but not limited to :

  • Strategy : Overall identification, validation and development of the brand’s strategic pillars
  • Communications : Leadership of defining the total communications plan
  • Digital, Social and eCommerce : Champion the Brand Experience on Nespresso’s website and app; integrating and optimising digital media to achieve our eCommerce objectives
  • Creative Content Development : Includes both adaptation and local content development
  • Brand PR : Leadership of Nespresso’s panel of brand partners and tastemakers
  • Agency Management
  • The successful candidate will ideally have the following criteria :

  • 7+ years of marketing experience with exposure to global brands
  • Well-rounded experience across content development, brand communications mix, brand PR and eCommerce
  • Skilled and particularly engaged in developments across the spectrum of digital and social media platforms
  • People management experience
  • Any experience gained at agencies would be advantageous
  • At Nespresso New Zealand, we are a unique business like no other. We are glocal a global brand and local at heart, by giving back to the local community.

    We have huge sustainability ambitions. We have a direct-to-consumer business model that enables us to maintain a special connection with our club members.

    We operate across a diverse range of channels such as Nespresso boutiques, website and app, and call centre, as well as external trade partners.

    Beyond just a transaction, we would like to bring exceptional coffee experiences to our consumers every day.

    We are a highly collaborative team with a fun, positive attitude and a can-do spirit. The environment is dynamic and we thrive on a balance of analytical and creative skillsets to drive Nespresso’s success in New Zealand.

    We are on the hunt for a superstar marketer who is a true lover of the brand and if that sounds like you, we would like to hear!

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