Senior Specialist, Sports Marketing NZ
Auckland, AUK, NZ
3d ago

Purpose & Overall Relevance for the Organization :

To ensure positive development of adidas brand image and sustainable and profitable business through a diverse Sports Marketing portfolio of individual athletes, clubs and associations supporting brand and category objectives.

Key Responsibilities :

  • Manage the day to day operations of the NZ Sports Marketing team (1.5 reports)
  • Plan and manage the sports marketing strategy for the NZ market.
  • Build and maintain a diverse asset portfolio supporting key categories and business objectives.
  • Manage contract negotiations in line with budget guidelines and market evaluations.
  • Ensure all Sports Marketing contract negotiations and operations comply with the global Sports Marketing Policy.
  • Manage the integration of local assets into key brand initiatives.
  • Develop and execute leveraging plans for Sports Market assets to maximise their brand impact.
  • Drive a cross-category leveraging approach to the sports marketing portfolio.
  • Provide industry leading service to our asset portfolio on a day to day basis
  • Manage the local Sports Marketing budget
  • Maintain necessary contact with key industry personnel to achieve the objectives of the group.
  • Manage the overarching NZR partnership from a local market perspective.
  • Manage the servicing of all teams and athletes that fall within the NZR agreement.
  • Work closely with the global teams on NZR partnership requirements including but not limited to product development, servicing and delivery, team leveraging, athlete product testing and athlete leveraging.
  • Work closely with global on the NZR Scale of Issue and budget management and reporting
  • Develops a reputation in the sports industry as the brand that provides the best products & services, and builds a healthy relationship.
  • Ensure teams and individuals wear and represent the products according to our Marketing Plan to communicate adidas as the leading performance brand.
  • Key Relationships :

  • Local - Brand Marketing, Product, Digital, Local License, Sales, Finance
  • Global Sports Marketing HBS, Brand Marketing HBS, Rugby BU
  • NZR, athlete management groups, sports Clubs and associations
  • Knowledge, Skills and Abilities :

  • Strong negotiation skills
  • Strategic Marketing Management experience with strong interpersonal, influencing skills
  • Relevant Sports Marketing experience
  • Demonstrated people and operational management skills in breeding a high-performance culture.
  • Proven methodological skills (e.g. Business planning, strategic development).
  • High degree of commercial and business acumen knowledge related to sports marketing.
  • Requisite Education and Experience / Minimum Qualifications :

  • University Degree, preferably in Sports Marketing
  • At least 5 years Sports Marketing experience
  • What’s on offer?

  • Competitive base salary, bonus scheme and adidas employee benefits are also on offer to the successful candidate
  • How do I apply?

  • Press the "Apply" button and follow the instructions
  • You will be required to fill out the online applications forms, and attach a copy of your resume and cover letter which addresses all above candidate requirements
  • Applications which do not attach a cover letter which addresses the job requirements specific to adidas will not be considered.
  • Applications will only be accepted through the steps above
  • Please note that due to the high volume of applications adidas receives, we will be unable to respond to all individual inquiries.
  • About adidas

    adidas Jobs http : / / /

    Linkedin http : / / / futureofsport

    Facebook http : / / / futuretalents

    YouTubehttp : / / / user / adidasGroupCareers

    Please note applicants must have permanent legal rights to work in New Zealand. No Relocation or Visa support is offered for this role.

    Please note part of adidas Pacific’s recruitment process will require external candidates to consent to a pre-employment criminal history check

    Note to agencies : adidas Pacific does not accept any unsolicited calls or resumes from headhunters, executive recruiters, or other staffing or recruitment agencies.

    Please do not submit or forward any resumes, CVs or profiles to the adidas careers portal, nor to any adidas personnel. adidas will not pay any fees relating to unsolicited resumes.

    At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game.

    We foster the athlete s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture the 3Cs : CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers.
  • But we are willing to take risks, we try new things. And if we fail, then this is part of our learning it helps us improve.

  • COLLABORATION . Every elite athlete relies on partners : coaches, teammates, and nutritionists. We, too, know that we are stronger together.
  • Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

  • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies.
  • We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

    adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees.

    We are an Equal Opportunity Employer.

    Brand : adidas Location : Auckland TEAM : Marketing & Communications State : AUK Country / Region : NZ Contract Type : Full time Number : 278948 Date : Nov 24, 2020

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