Digital Marketing Coordinator
TheMarket
Auckland, Auckland, New Zealand
2d ago

Goals

  • Contribute to the execution of driving cost-effective, convertible traffic at scale primarily via organic social, shop social & affiliates for TheMarket vast products and categories.
  • Achieving ROAS and GMV targets and reaching a wide range of customer personas; targeting awareness, consideration or purchase intents;
  • on mobile, app, desktop or tablet.

  • Represent the brands and merchants we work with - creating and executing always on-brand and engaging marketing communications no matter the channel.
  • Not just a pretty face, The Digital Market Coordinator loves getting geeky to track the entire multi-channel marketing funnel to continuously measure, improve and increase traffic, engagement and revenue.
  • Using data-driven trend analysis and best practice strategies this role collaborates with the Marketing, Experience, GM & Planning and Development teams to ensure content and ads cover our focus brands, retailers across TheMarket’s expansive categories which including : food, beverage, fashion, kids, living, beauty, toys, electronics, sports, entertainment, stationery, DIY and more.
  • As TheMarket trades on innovation and opportunity, the Digital Market Coordinator is not afraid of a pivot operating on both strategic and tactical levels.
  • Key Areas of Responsibilities

    Onsite & Offsite Marketing Content Creation and Execution :

  • Work closely with GM & Planning, Experience, Marketing and Design teams to create and execute marketing content in line with the Trade Calendar for the appropriate marketing channels.
  • Ensure content and audience targeting covers TheMarket’s wide range of merchants, categories and personas.
  • Ensure content look and feel is streamlined across performance marketing channels whilst maximising the objective of the specific channel.
  • Use relevant briefing processes and tools (Asana).
  • Gain content sign-offs from relevant stakeholders when needed.
  • Help launch and develop always-on activity based on contractual commitments for strategic merchants.
  • Import Shop Socials as per the agreed merchants and frequency
  • If needed, manage within assigned budgets to either create or commission blog or influencer content either inhouse with SEO and persona considerations.
  • Maintain brand framework for TheMarket tone of voice across all channels at all times.
  • Channel Management :

  • Proactive accountability for organic social strategy and daily content on platforms (specifically; Tier1 Instagram & Facebook;
  • Tier 2 LinkedIn; future potential channels Tiktok, Pinterest, Twitter, Snapchat, Wechat) to achieve growth targets, drive traffic and encourage engagement and sales.

  • Work with Digital Marketing Manager on the execution for affiliate partnerships including; Proactively managing ongoing and discovering new affiliate partnerships;
  • securing placements and providing traffic and GMV driving deals.

  • Assisting in the execution of quarterly PR communications including; Sourcing and developing direct relationships with key media contacts;
  • Writing press releases in collaboration with relevant SLT / MLT members and Group PR if needed; Distributing press releases to relevant media.

    Community Management :

  • Work with Customer Service to respond to public and private customer questions and comments on TheMarket social channels.
  • Escalate issues to the Digital Marketing Manager as appropriate.
  • Targets & Reporting :

  • Meet, analyse and report on Digital Marketing OKRs such as traffic generation, engagement, conversion, revenue and ROAS
  • Run and analyse weekly / monthly / quarterly / yearly reports on performance such as the Digital Dashboard, Tagged Post Tracker, Competition Tracker and any other ad hoc reports as needed.
  • Ensure accurate tracking and monitoring hygiene via UTMs or Branch links.
  • 1-day & Group Marketplace :

  • Relevant tasks for additional websites as required.
  • Ongoing research and self-development for best practice and personal growth

    Adhoc tasks and duties as needed.

    Customer empathy

    Good understanding of commercial metrics to drive a retail / ecommerce business

    Management of brand presence within performance platforms

    Understanding of audiences across paid networks and integrated communications

    Ability to liaise with a wide range of stakeholders such as external agencies as well as internal teams.

    Cool under pressure and ability to work with a sense of urgency

    Understanding of multiple premium and everyday brands and how consumers shop accordingly including understanding the importance of a brand’

    Strong analytical understanding of numbers and Solid working knowledge of Google Analytics & Excel skills

    Proactive with the ability to work in a fast-paced environment

    Strong organizational and multi-tasking skills. Efficient and deadline savvy

    Excellent written, verbal & presentation communication skills

    Business, Commerce, Marketing degree or relevant tertiary qualification

    Additional Information

    Our company culture is laid back but energised with a group of innovative and driven people that are focused on creating the next frontier for retail in New Zealand.

    The right type of person for this role

  • Approaches challenges with an open mindset, creativity, hunger and lots of energy
  • Strong desire to build something great and thrive on the marathon like challenge to get there
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