Contribute to the execution of driving cost-effective, convertible traffic at scale primarily via organic social, shop social & affiliates for TheMarket vast products and categories.
Achieving ROAS and GMV targets and reaching a wide range of customer personas; targeting awareness, consideration or purchase intents;
on mobile, app, desktop or tablet.
Represent the brands and merchants we work with - creating and executing always on-brand and engaging marketing communications no matter the channel.
Not just a pretty face, The Digital Market Coordinator loves getting geeky to track the entire multi-channel marketing funnel to continuously measure, improve and increase traffic, engagement and revenue.
Using data-driven trend analysis and best practice strategies this role collaborates with the Marketing, Experience, GM & Planning and Development teams to ensure content and ads cover our focus brands, retailers across TheMarket’s expansive categories which including : food, beverage, fashion, kids, living, beauty, toys, electronics, sports, entertainment, stationery, DIY and more.
As TheMarket trades on innovation and opportunity, the Digital Market Coordinator is not afraid of a pivot operating on both strategic and tactical levels.
Key Areas of Responsibilities
Onsite & Offsite Marketing Content Creation and Execution :
Work closely with GM & Planning, Experience, Marketing and Design teams to create and execute marketing content in line with the Trade Calendar for the appropriate marketing channels.
Ensure content and audience targeting covers TheMarket’s wide range of merchants, categories and personas.
Ensure content look and feel is streamlined across performance marketing channels whilst maximising the objective of the specific channel.
Use relevant briefing processes and tools (Asana).
Gain content sign-offs from relevant stakeholders when needed.
Help launch and develop always-on activity based on contractual commitments for strategic merchants.
Import Shop Socials as per the agreed merchants and frequency
If needed, manage within assigned budgets to either create or commission blog or influencer content either inhouse with SEO and persona considerations.
Maintain brand framework for TheMarket tone of voice across all channels at all times.
Channel Management :
Proactive accountability for organic social strategy and daily content on platforms (specifically; Tier1 Instagram & Facebook;
Tier 2 LinkedIn; future potential channels Tiktok, Pinterest, Twitter, Snapchat, Wechat) to achieve growth targets, drive traffic and encourage engagement and sales.
Work with Digital Marketing Manager on the execution for affiliate partnerships including; Proactively managing ongoing and discovering new affiliate partnerships;
securing placements and providing traffic and GMV driving deals.
Assisting in the execution of quarterly PR communications including; Sourcing and developing direct relationships with key media contacts;
Writing press releases in collaboration with relevant SLT / MLT members and Group PR if needed; Distributing press releases to relevant media.
Community Management :
Work with Customer Service to respond to public and private customer questions and comments on TheMarket social channels.
Escalate issues to the Digital Marketing Manager as appropriate.
Targets & Reporting :
Meet, analyse and report on Digital Marketing OKRs such as traffic generation, engagement, conversion, revenue and ROAS
Run and analyse weekly / monthly / quarterly / yearly reports on performance such as the Digital Dashboard, Tagged Post Tracker, Competition Tracker and any other ad hoc reports as needed.
Ensure accurate tracking and monitoring hygiene via UTMs or Branch links.
1-day & Group Marketplace :
Relevant tasks for additional websites as required.
Ongoing research and self-development for best practice and personal growth
Adhoc tasks and duties as needed.
Good understanding of commercial metrics to drive a retail / ecommerce business
Management of brand presence within performance platforms
Understanding of audiences across paid networks and integrated communications
Ability to liaise with a wide range of stakeholders such as external agencies as well as internal teams.
Cool under pressure and ability to work with a sense of urgency
Understanding of multiple premium and everyday brands and how consumers shop accordingly including understanding the importance of a brand’
Strong analytical understanding of numbers and Solid working knowledge of Google Analytics & Excel skills
Proactive with the ability to work in a fast-paced environment
Strong organizational and multi-tasking skills. Efficient and deadline savvy
Excellent written, verbal & presentation communication skills
Business, Commerce, Marketing degree or relevant tertiary qualification
Our company culture is laid back but energised with a group of innovative and driven people that are focused on creating the next frontier for retail in New Zealand.
The right type of person for this role
Approaches challenges with an open mindset, creativity, hunger and lots of energy
Strong desire to build something great and thrive on the marathon like challenge to get there