Senior Brand Manager- Healtheries
Auckland City, AUK
1d ago
source : ExploreJobs

At Vitaco, our vision of Empowering Healthier Lives is underpinned by our values We Care, We Act, We Succeed. We are a market leader in health and wellbeing products and continue to experience rapid growth.

You will have seen our products on your supermarket shelves our brands include Healtheries, Musashi, Aussie Bodies and Nutra-Life.

We are globally renowned for manufacturing the highest quality products distributing to over 30 countries across 5 continents worldwide.

Healtheries is Vitaco NZ’s largest brand. It’s an iconic New Zealand brand with over 110 years of rich history leading the way in healthy and healthier products.

You’ll find a Healtheries product in most NZ households.A fantastic opportunity has arisen for a savvy marketer to lead the Healtheries food & beverage portfolio as Senior Brand Manager.

In this role you will be responsible for developing and implementing marketing plans and initiatives across relevant channels to deliver brand objectives.

You will work closely with the rest of the sales and marketing team, ensuring alignment to the respective brand and trade strategies.

Reporting to the Head of Marketing, you will also have accountability for our digital channels & lead x1 Brand Manager. Specific scope : Be a key stakeholder for delivering the portfolio growth targets, constantly diagnosing our positioning to inform relevant insights & recommendations on how we growManage all aspects of the NPD (both innovation and renovation), leading cross-functional project teams and develop launch support materialLead and manage initiatives across the full marketing mix including price analysis, consumer promotions, trade promotions, POS, ATL campaigns, consumer research etcOwn the digital strategy & execution across all Vitaco brands, collaborating with brand managers & external agenciesAnalyse and report on all marketing activity, providing insights and recommendations for future campaign optimisationAbout You : The successful candidate will have at least 7 years’ marketing experience within the FMCG environment, with a degree qualification in marketing or equivalent.

They’ll either be an experienced, absolute rockstar Brand Manager looking for a step up or a Senior Brand Manager seeking their next exciting challenge.

  • They will be proficient in identifying and leveraging consumer insights to drive effective brand strategies; have strong experience leading NPD end to end;
  • be very comfortable in data analysis & implications; have led campaigns from start to finish. They will have strong commercial acumen, planning and organisation skills, and be an energetic, enthusiastic and proactive team player that can successfully build strong working relationships.

    What can you expect in return?You can expect to be part of a supportive, purpose driven working environment where you'll feel valued, have flexible working options, Employee Assistance Programme, day off on your birthday, learning and development opportunities, career growth and development within our business and brands and a strong commitment and focus on wellbeing.

    At Vitaco we recruit individuals who fit our culture and values. Vitaco is an energising place to work, full of passionate people.

    You’ll work in an environment where people with commitment, drive, initiative and entrepreneurial spirit work as a team to reach outstanding results.

    We respect our colleagues, customers and suppliers, and we offer freedom to act and to challenge the status quo, but also to take responsibility.

    It is of vital importance that you will be a solutions-orientated and self-motivated person who will possess an abundance of positivity, initiative and a passion for "Empowering Healthier Lives .

    Working for a market leader in health & wellbeing products is an opportunity you can’t miss.Notice about COVIDWe are part of the group of essential organisations that provide the necessities of life for everyone in New Zealand.

    During times of increased COVID-19 alert, our recruitment and onboarding processes will continue however will be changed to include increased health measures.

    We will work with candidates throughout the process to ensure safety and help stop the spread.

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