NZ/AU CBEC Customer Marketing Manager
Vitaco
Auckland
5d ago
  • Leading health and wellbeing products
  • Great team culture
  • Fast-paced environment
  • Being a global business is more important to us than ever before. Withthe support of our main shareholder, Shanghai Pharmaceutical, Vitaco is focusedon expanding into China and new international markets so we can introduce ourNew Zealand and Australian products to consumers all over the world.

    We are looking for a senior NZ / AU CBEC CustomerMarketing Manager to join our Auckland team; someone that lives and breathese-commerce.

  • Reporting to the NZ / AU CBEC Business Manager, you will lead the developmentand execution of Vitaco’s NZ / AU CBEC customer marketing strategy;
  • targeting CBEC Chineseconsumers via trade and consumer marketing. This role includes management andimplementation of customer marketing plans, including price strategy andmanagement;
  • creation of customer marketing collateral; product / category / pricing / dataanalysis; and development of new products.

    The challenge includes :

  • Development of trade and consumer marketing initiatives including social media, advertising and marketing promotions for the NZ / AU CBEC Channel
  • Development and execution of category, pricing and product strategy for NZ / AU CBEC Channel
  • Identifying and leveraging market trend and consumer needs to champion NZ / AU CBEC new product development (from ideation to product launch)
  • Adaptation, translation and creation of engaging customer marketing collateral and documentation for NZ / AU CBEC Channel
  • Conducting customer product training and trade shows
  • Application of data, insights and analysis to further develop strategy, marketing and product execution
  • Engagement and management of third-party providers / customers in planning and implementing NZ / AU customer marketing plans
  • Managing the marketing budget
  • What we are hoping you bring to the role :

  • 5+ years’ experience in a similar role, ideally within a related category. You’ve worked on e-commerce, building an e-commerce business / brands;
  • ideally working with cross-functional, trans-Tasman and global teams

  • You have solid trade, brand, digital and consumer marketing experience, strong commercial acumen, and a relevant Tertiary qualification
  • Experience in FMCG would be a real advantage as you need to work well under pressure; and marketing in healthcare would be considered very favourably
  • You have a track record of relationship building, of establishing trust and influencing internal and external business partners
  • It goes without saying that you are a digital specialist; with advanced computer literacy and high engagement with social media;
  • but we are especially looking for experience and knowledge of social media and e-commerce platforms in China

  • Likewise we are looking for particular cultural skills; you can communicate in simplified Chinese / Mandarin; have English language fluency (written and oral);
  • have a good understanding of the NZ / AU CBEC market and Chinese consumer behaviours. Ideally you will have lived some time in China.

  • Your technical qualities include good verbal, written communication and presentation skills; ability to analyse complex information;
  • and experience with Nielsen, Aztec or any other data providers will be considered an advantage

  • NPD experience will be considered an advantage.
  • We are a passionate team at Vitaco. From ourbest-in-class manufacturing capabilities to our dedicated customer serviceteam, Vitaco employs over 450 team members in Australia, New Zealand andShanghai who are dedicated to providing the highest quality products for peopleall around the world.

  • Our diversity is an asset that impacts the way we think and the way wework together at Vitaco. We are committed to an inclusive workplace thatrespects all cultures, different ways of thinking;
  • and that supports our peopleto perform at their best and develop to their full potential.

    Why is Vitaco a great place to work? We have a fun, caring, supportiveenvironment and team. Great location, car parking, close to shopping.

    We havean on-site café and generous product staff discounts; and no one will everexpect you to work on your birthday. More than all that, we get to help empower healthier lives at a timewhen the world needs it.

    If you want to join us, want to take your career to the next step andare prepared to roll up your sleeves and get busy, this is your opportunity.

    We’d love to hear from you. We offer acompetitive salary and continual professional development in a growth industry.

    Working for a market leader in health and wellbeing products is anopportunity you just shouldn’t miss!

  • Noticeabout COVID-19 : We are an essential service organisation. During this challenging time ourrecruitment and onboarding processes will continue;
  • however, our processes haveadapted to include increased health measures. We will work with candidatesthroughout the process to ensure safety and help stop the spread.

    Agenciesplease note : Thisrecruitment assignment is being managed directly by Vitaco’s recruitment team.We will reach out to our preferred agency partners should we require additionaltalent options.

    Your respect for this process is appreciated.

    Applications may be considered before the closing date.

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