Team Lead Social Media Customer Engagement Strategy and People or Auckland
Department of Conservation
Wellington, New Zealand
1d ago

Do you have a passion for social media and conservation? The Customer Engagement Unit is looking for an experienced Social Media Team Lead who can champion social media for the department.

This is an exciting opportunity for a social media expert who can lead DOC's social media strategy, channels and team with the end goal to engage more New Zealanders and international visitors with conservation.

Reporting to the Digital Manager, you will :

  • Lead the development and delivery of the Department's social media strategy
  • Work closely with others in the Customer Engagement Unit to represent and manage DOC's brand and reputation through the department's social media channels.
  • Maintain and develop the Department's social media communities to increase engagement.
  • Supervise the Social Media Advisors by managing team workflow, running monthly performance reviews, and managing engagement and customer service processes undertaken by the team.
  • Create and curate innovative, inspiring, and informative social content for the Department's channels and others.
  • Manage internal social media processes and departmental policy on social media use.
  • Manage DOC's relationship with social media influencers.
  • Provide social media guidance, advice and support to Senior Leaders, the wider Customer Engagement Unit and other departmental staff
  • Keep across and make use of external social media trends, to enhance DOC engagement opportunities
  • Be comfortable responding quickly to breaking stories / conversations, operating outside office hours and speaking for the Department
  • To be selected in this role, you will need :

  • At least five years' experience managing social media for reputable brands, organisations or government departments. (Including the planning, execution and reporting on large scale campaigns).
  • Thorough knowledge of the social media ecosystem and a history of success in hands-on execution of social media initiatives.
  • Experience managing systems like Business Manager, workflow and analytics tools as well as being an expert at reporting, and training..
  • A track record of innovation and creative thinking
  • Superior interpersonal skills, ability to work with people at many levels, influencing skills and a customer service ethos
  • Problem solving skills and ability to manage multiple projects
  • The ability and willingness to work outside of work hours on a rostered basis
  • Experience managing people
  • To be self-starter; able to manage a workload without constant direction
  • Excellent written and verbal communication skills
  • Team player
  • A personal interest in nature, conservation and outdoor recreation
  • Apply
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