The Field Marketing Management function is key Oracle Marketing role responsible for developing the annual market strategy and plan aligned to their defined focus area/s. Responsible for end to end campaign management involving all available channels including digital, social, paid owned and earned media, tele, nurture and events.
The FMM plays a transformational role in bringing a Digital First perspective to the Oracle ANZ business. Working with the Brand Manager the FMM will oversee the management of digital channels and create/ maintain/ implement digital marketing and editorial calendars. The FMM will seek out data driven insights to inform next best action decision led campaigns to drive lead gen and acquisition. The FMM will partner with the Communications team to develop influencer and SME programs to amplify localised content produced.
The FMM works closely with their corresponding business teams to drive and achieve key pipeline metrics and business objectives. They will synthesise all available market insight and research to identify market segmentation, competitive positioning, understand customer needs and understand market opportunity. From this insight, they will develop market strategy covering value proposition to articulate Oracle’s capabilities, USPs / differentiators and proof / evidence through references and case studies. Along with this strategic direction, they will own the annual and quarterly marketing plan covering the go to market of new capabilities, identifying solution packages and commercial offerings that bring together network and ICT and leverage key partnerships and vendors to support the marketing effort. They will ensure all routes are enabled and informed and work across all elements of the marketing mix with a strong focus on content to fuel digital and social platforms. Each marketing plan will include a variety of elements including business size, segment, industry, strategic partner and product capability with an external or internal audience in mind.
Field Marketing Management operates at senior levels across the organisation and in most cases peer with the Directors and VPs of corresponding product or sales functions. They will need to operate at both a strategic and tactical level and balance at times conflicting priorities, demonstrate leadership and resiliency in complex matrixed decision making structures. They will also present back to Executive Leadership to agree interlock on marketing plans to ensure alignment on key priorities. They will also be at times expected execute on elements of the marketing plan eg; producing content like writing white papers, video content scripts, running and supporting key customer / partner events, writing copy for digital elements like eDM and web pages, developing brochure and collateral, writing presentations and speeches.
·Strong marketing knowledge and experience in integrated offer and campaign development within B2B environment
·Business background in same or very similar product or segment portfolio
·Proven capability in embracing and managing change
·Strong people management and development experience
·Degree in Marketing, Business or associated discipline
·Telco and IT marketing experience
·10+ years working experience
·Full time role
Detailed Description and Job Requirements
Development of communication programs to promote Oracle*s products and services.
Integrate advertising into the marketing campaigns. Maintain regular interface within the organization and with external suppliers and agencies. Plan and manage pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Use professional concepts, company policies, procedures and own creativity handling local campaigns - and arrange sign off with appropriate management level. Integrate all advertising across the communications mix. Maintain and communicate brand advertising guidelines. Provide support and input when assisting with partner advertising. Manage resources within the terms of project budget. Develop and manage brand communications audit. Measure advertising effectiveness.
Job duties are varied and complex utilizing independent judgment. May have project lead role. Five years relevant work experience. A proven track record in advertising across geography, five years experience, within a reputable global agency or major industry leader.